Stock daily read

What happened with PEP today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

PEP in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

PepsiCo supplies snacks, cereals and drinks for everyday consumption worldwide, with brands including Lay’s, Quaker and Pepsi-Cola. Its food businesses sell packaged products to retailers and distributors. In beverages, PepsiCo both produces finished drinks in its own bottling plants and sells concentrates to independent bottlers, which make and sell the branded drinks in assigned territories. This lets it earn from beverage sales without bottling every drink itself.

Products reach stores through direct deliveries, retailers’ warehouses and distributors. The business depends on consumers choosing its brands and retailers stocking and promoting them. Walmart and its affiliates, including Sam’s Club, are a major customer across the business; this relationship also includes drinks supplied by independent bottlers that buy PepsiCo’s concentrates. Losing Walmart would particularly hurt the North American food and beverage businesses.

Local rules restrict how PepsiCo can formulate, label, advertise and sell some products, including limits on marketing to children and sales in schools. Ingredient-based taxes on beverages and snacks also affect the prices consumers pay.

Read allShow less
Source: SEC filing

Red flags

Know what’s buried in PEP’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

PEP says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

PepsiCo’s results turn on beverage and snack demand, pricing and input costs, while Nestlé and Mars add global food competition not shown in this list.

  • Coca-Cola Company is PepsiCo’s main beverage rival in many countries, selling soft drinks, sports drinks, water and other beverages to retailers and distributors. Its pricing and promotions show the competition facing PepsiCo’s beverage sales worldwide.

  • Keurig Dr Pepper competes with PepsiCo for drink purchases and restaurant accounts that buy syrup to mix drinks on site, but PepsiCo also distributes some of its brands in certain U.S. and Canadian markets. Dr Pepper makes up most of its fountain-drink volume, making that brand a useful watchpoint for restaurant competition.

  • Utz Brands competes directly with PepsiCo’s Frito-Lay business in potato chips, tortilla chips, cheese snacks, pretzels and dips sold to snack buyers. Watch its branded salty snacks, where Utz concentrates investment and brand-building, for competition facing Lay’s, Doritos and Cheetos.

  • Campbell’s competes with PepsiCo’s Frito-Lay products through Cape Cod, Kettle Brand, Late July and other salty snacks sold in U.S. retail stores. Its Snacks segment is the relevant business to watch for this rivalry, rather than its soup sales.

  • Mondelēz competes with PepsiCo globally for packaged-snack purchases, including crackers, salted snacks and snack bars. Ritz and Clif Bar sit closer to this overlap than its chocolate brands, making its biscuits and baked snacks the business to watch.

  • General Mills competes with PepsiCo’s Quaker business for cereal and snack-bar purchases, and with its broader convenient-food range. Nature Valley bars are a concrete place to watch the competition with Quaker.

  • Monster Beverage competes for retail purchases and shelf space with the energy drinks PepsiCo distributes and the ready-to-drink Starbucks coffee it sells through a joint venture. Monster sells energy drinks mainly to bottlers and distributors; Java Monster and Killer Brew also expose the coffee side of this rivalry.

  • PepsiCo’s energy-drink offering partly depends on Celsius Holdings, which supplies branded drinks that PepsiCo distributes in certain channels in the United States and Canada. Sales of CELSIUS, Alani Nu and Rockstar are the relevant portfolio to watch, rather than Celsius’s wider wellness products.

Show 12 moreShow less
  • PepsiCo depends heavily on Walmart’s food and beverage purchases: sales tied to Walmart and affiliates, including Sam’s Club, were approximately 14% of its 2025 consolidated net revenue, including concentrate sold to bottlers supplying Walmart. Walmart resells to shoppers in stores and online; losing this customer would materially hurt PepsiCo’s North American food and beverage businesses.

  • Hershey competes with PepsiCo’s salty snacks for shoppers and shelf space through SkinnyPop popcorn, Pirate’s Booty snacks and Dot’s pretzels. Its U.S. salty-snack segment, rather than its chocolate business, is the relevant revenue line to watch.

  • Conagra competes with PepsiCo’s convenient foods for shoppers and retail shelf space through popcorn and other snacks that keep without refrigeration. Its U.S. Grocery & Snacks business, including Angie’s BOOMCHICKAPOP, is the part most relevant to that competition.

  • Kraft Heinz competes with PepsiCo for grocery shoppers buying convenient packaged foods and refreshment beverages. Its Lunchables, Capri Sun and Kool-Aid brands give concrete places to follow that overlap.

  • Primo Brands competes with PepsiCo’s Aquafina and other hydration drinks for U.S. bottled-water buyers. Its Poland Spring and Pure Life brands and position in retail bottled water are more relevant to this rivalry than its water dispensers and filtration services.

  • Hormel Foods competes for snack and dip purchases with PepsiCo through Planters snacks and Wholly dips. Wholly is the direct watchpoint for competition with PepsiCo’s Sabra refrigerated dips and spreads.

  • Coca-Cola Consolidated competes with PepsiCo’s bottling and distribution operations by making and delivering nonalcoholic drinks to retail customers across its territories in 14 U.S. states and the District of Columbia. Its bottle-and-can sales offer a local view of beverage competition, distinct from Coca-Cola Company’s worldwide brand business.

  • Ambev helps PepsiCo reach several Latin American markets by buying its concentrate, then bottling and selling its beverages under exclusive agreements. Its Pepsi beverage sales are the relevant signal for PepsiCo, rather than Ambev’s much broader beer business.

  • PepsiCo buys flavor ingredients from McCormick and accounted for approximately 12% of McCormick’s consolidated sales in 2025, making the supplier meaningfully dependent on PepsiCo’s orders. McCormick’s Flavor Solutions business is the relevant line to watch for this ingredient link.

  • National Beverage competes with PepsiCo for U.S. purchases of sparkling water, soft drinks, juices and energy drinks. LaCroix sparkling water and Rip It energy drinks give specific products to watch for pricing, promotions and retail-space competition.

  • PepsiCo buys beverage cans from Ardagh Metal Packaging, linking the supplier to PepsiCo’s packaged-drink production and packaging costs. Ardagh’s beverage-can business is the relevant watchpoint for this relationship, though it also serves many other beverage producers.

  • CCU extends PepsiCo’s reach by producing and distributing licensed PepsiCo beverages in Chile and distributing its snacks in Paraguay. Those beverage and snack sales are the relevant activities to watch, rather than CCU’s beer business.

Agenda

in 2 daysThu, Oct 22

  1. Time to be announced

    Ardagh Metal Packaging S.A. earningsAMBP

    Ardagh Metal Packaging’s beverage-can business gives a supplier-side read on can demand and costs behind PepsiCo’s packaged drinks.

in 7 daysTue, Oct 27

  1. Time to be announced

    Coca-Cola Company earningsKO

    Coca-Cola’s beverage sales, pricing and promotions will show the competitive conditions facing PepsiCo’s drinks around the world.

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    PepsiCo’s use of commercial paper and debt to fund its needs means the Fed’s benchmark borrowing rate can affect what it pays to refinance or raise money.

in 9 daysThu, Oct 29

  1. Time to be announced

    Utz Brands, Inc. earningsUTZ

    Utz Brands’ branded salty-snack sales and promotions will show the competition facing PepsiCo’s Frito-Lay chips and snacks.

in 16 daysThu, Nov 5

  1. Time to be announced

    Celsius Holdings, Inc. earningsCELH

    Celsius’s report will show demand for its drink brands, a signal for the energy drinks PepsiCo distributes in the United States and Canada.

in 28 daysTue, Nov 17

  1. 8:30 AMET pre-market

    Retail Sales MoM (Oct)

    Retail sales track what consumers spend at stores; because PepsiCo sells foods and drinks through retailers, including Walmart, stronger spending can support retailers’ orders and PepsiCo’s sales, while weaker spending can reduce them.

in 30 daysThu, Nov 19

  1. Time to be announced

    Walmart Inc. earningsWMT

    Walmart’s grocery sales and replenishment will show demand at a customer that accounted for about 14% of PepsiCo’s 2025 consolidated net revenue.