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What happened with KDP today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

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Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

KDP in three months: buy, wait or sell?

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  • Buy / Wait / Sell rating
  • 3-month target price
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Company

Company overview

Most of Keurig Dr Pepper’s revenue comes from beverages such as Dr Pepper and Canada Dry, with the U.S. its main market. It sells concentrates to independent bottlers, which turn them into packaged drinks, and syrups to customers such as restaurants that mix drinks where they serve them. It also manufactures and distributes finished drinks to retailers, including products for partner brands.

Coffee is its other major business. Selling Keurig single-serve brewers puts machines into homes and supports continuing purchases of K-Cup pods, which generate most of its coffee revenue. It makes pods for its own and licensed brands, including Green Mountain Coffee Roasters and McCafé, and for partners such as Starbucks and Dunkin’. Retailers, brand partners and consumers pay it for these products; partner brands generally sell their pods to retailers themselves.

Walmart is its largest retail customer and accounts for a substantial share of sales. Bottlers also sell drinks made from its concentrates to Walmart, adding to that dependence. The business relies on independent bottlers and coffee-brand partners to reach buyers, and on continued use of Keurig brewers. In many countries outside the U.S., Canada and Mexico, third parties hold manufacturing and distribution rights to many of its carbonated-drink brands, limiting its control over those markets.

The company plans to acquire JDE Peet’s and then spin off its coffee business; neither transaction is described here as completed.

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Source: SEC filing

Red flags

Know what’s buried in KDP’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

KDP says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Keurig Dr Pepper’s outlook also hinges on financing and completing its planned JDE Peet’s acquisition, which would materially reshape its coffee business and debt load.

  • Coca-Cola Company competes with Keurig Dr Pepper to sell soft drinks to retailers and concentrates and fountain syrups to bottlers and foodservice customers. Its U.S. fountain-syrup business is worth watching because Dr Pepper accounts for most of KDP’s fountain-channel volume.

  • PepsiCo’s Pepsi, Mountain Dew and other beverages compete with Keurig Dr Pepper’s soft drinks for retail shelf space and customers who serve fountain drinks. Watch its beverage business in the U.S. and Canada, rather than its snack sales, for the closer read on KDP’s competition.

  • J.M. Smucker’s Folgers and Dunkin’ coffees compete with Keurig Dr Pepper’s own coffee brands, but KDP also makes its partner-brand K-Cup pods for sale through retailers. Watch those pod sales separately from Dunkin’ restaurant sales, which Smucker’s coffee licenses do not cover.

  • Monster Beverage competes directly with Keurig Dr Pepper’s GHOST and the C4 Energy drinks KDP distributes, selling packaged energy drinks mainly to bottlers and beverage distributors. Its energy-drink sales and new flavors are the relevant signals for competition facing those KDP products.

  • Celsius Holdings’ CELSIUS, Alani Nu and Rockstar energy drinks compete with Keurig Dr Pepper’s GHOST and the C4 Energy products KDP distributes. Watch sales of those energy drinks aimed at active, wellness-oriented consumers, rather than Celsius’s adjacent supplements.

  • Starbucks competes with Keurig Dr Pepper for consumers’ coffee spending through its stores and coffee products, while also providing a partner brand for KDP-made K-Cup pods. Starbucks-branded pod demand therefore matters to KDP’s coffee manufacturing as well as its brand competition.

  • National Beverage Corp.’s Shasta, Faygo, LaCroix and juice brands compete with Keurig Dr Pepper’s soft drinks, waters and juices for U.S. retail purchases. Its flavor launches and retail promotions offer a concrete view of the competition across those beverage categories.

  • Kraft Heinz’s Maxwell House coffee and Capri Sun and Kool-Aid beverages compete for consumers with Keurig Dr Pepper’s coffee and refreshment brands. Sales of those brands are more relevant to KDP than Kraft Heinz’s broader food business.

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  • Westrock Coffee Company competes with Keurig Dr Pepper for retail and foodservice brands that pay manufacturers to make single-serve coffee and other coffee products. Watch its Beverage Solutions business, which develops, makes and packages those products, rather than its green-coffee trading revenue.

  • Primo Brands Corporation’s U.S. bottled-water brands compete with Keurig Dr Pepper’s Core Hydration and distributed water brands for retail purchases. Watch Poland Spring and Pure Life in retail bottled water, rather than Primo’s water-delivery and refill services.

  • Keurig Dr Pepper buys beverage cans from Crown Holdings, so Crown’s capacity and can pricing matter to KDP’s packaging costs. Watch Crown’s beverage-can capacity expansions and pricing rather than its other packaging businesses.

  • Ardagh Metal Packaging S.A. makes and sells beverage cans to Keurig Dr Pepper, tying its production capacity and contract prices to KDP’s packaging needs. Its can-production investments are worth watching for the supply available to beverage customers such as KDP.

  • Coca-Cola FEMSA makes and distributes Coca-Cola-branded beverages to retailers and consumers, with its Mexican sparkling drinks competing against Keurig Dr Pepper’s Peñafiel and other Mexican brands. Its Mexican sparkling-beverage results are the relevant comparison, not its combined Mexico and Central America totals.

Agenda

in 7 daysTue, Oct 27

  1. Time to be announced

    Coca-Cola Company earningsKO

    Coca-Cola’s U.S. fountain-syrup business will show how restaurant and foodservice demand is changing in a channel where Dr Pepper makes up most of KDP’s volume.

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    Keurig Dr Pepper’s borrowing costs on floating-rate debt and refinancing can rise or fall with interest rates, changing the cash it has available for its beverage and coffee businesses and other obligations.

in 14 daysTue, Nov 3

  1. Time to be announced
    Major

    Keurig Dr Pepper Inc. earningsThis company

    Keurig Dr Pepper’s report will show whether beverage volume and K-Cup pod sales can support growth beyond price increases and acquisitions.

in 16 daysThu, Nov 5

  1. Time to be announced

    Monster Beverage Corporation earningsMNST

    Monster Beverage’s energy-drink sales and new flavors will show how demand and competition are changing for KDP’s GHOST and C4 drinks.

in 28 daysTue, Nov 17

  1. 8:30 AMET pre-market

    Retail Sales MoM (Oct)

    Retail sales track consumer spending at stores, and because Keurig Dr Pepper sells its beverages, K-Cup pods and brewers through major retailers, including Walmart, stronger or weaker store demand can change customer orders and KDP revenue.

in 35 daysTue, Nov 24

  1. Time to be announced

    The J.M. Smucker Company earningsSJM

    J.M. Smucker’s retail coffee and K-Cup pod results will show demand for pods KDP makes for partners, as well as competition for KDP’s own coffee brands.