MDLZ in three months: buy, wait or sell?
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Mondelēz International owns snack brands including Oreo, Ritz, Cadbury Dairy Milk and Milka. Biscuits and baked snacks bring in the most revenue, followed by chocolate. Supermarkets, other retailers, wholesalers and distributors buy its products to sell to consumers; the company also sells through online channels, including its own websites.
Most revenue comes from outside the United States, and sales are spread across customers rather than dependent on one dominant buyer. The business relies on consumers continuing to choose its brands and retailers giving them shelf space. Retailers also sell competing private-label products and can press for lower prices or more promotions.
Profitability depends on securing ingredients such as cocoa, dairy and wheat and balancing their costs against product prices. Cocoa is particularly important to its chocolate and biscuit products. Raising prices can help cover higher costs but can also reduce purchases or prompt retailers to remove products. Food-labeling and advertising restrictions also limit how it can promote its brands in some markets.
The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.
Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Mondelēz’s results hinge on cocoa costs and snack demand; privately held Mars, whose KIND and Nature’s Bakery bars compete with Clif, is also worth watching.
Hershey and Mondelēz both sell branded chocolate and confectionery to consumers, so cocoa costs and shoppers’ willingness to pay higher chocolate prices matter to both. Watch whether Hershey’s chocolate sales hold up as prices rise for a read on the demand facing Mondelēz.
Campbell’s competes for the same North American biscuit purchases as Mondelēz: its Pepperidge Farm cookies and Goldfish and Lance crackers rival Oreo, Ritz and other biscuits. Its cookie and cracker sales are the part to watch for pressure on Mondelēz’s North American snack business.
PepsiCo competes with Mondelēz for consumers’ snack spending, selling chips and Quaker bars against Mondelēz’s crackers, salted snacks and Clif bars. Watch its North American food business, which sells snacks to retailers and independent distributors, rather than beverage results.
General Mills competes for retail snack purchases with Mondelēz, putting Nature Valley bars and other grain snacks up against Clif bars and baked snacks. Nature Valley’s sales are a more relevant signal for Clif’s competitive position than General Mills’ broader food and pet-food results.
J.M. Smucker competes with Mondelēz for North American shoppers buying sweet baked goods, including cakes, pastries and other baked snacks. Watch its sweet baked goods sales for a view of competition in Mondelēz’s baked-snack business, rather than its coffee or pet products.
Flowers Foods competes with Mondelēz for U.S. consumers’ packaged bakery purchases through Tastykake and Simple Mills products. Those brands’ sales are the relevant competition to watch for Mondelēz’s baked snacks and biscuits, rather than Flowers’ bread business.
Simply Good Foods competes with Mondelēz for nutrition-oriented snack purchases, with Quest and Atkins bars, cookies and confections taking on Clif bars and other snacks. Watch those products’ sales and presence in retailers’ nutrition and wellness aisles for the pressure facing Clif.
John B. Sanfilippo & SON manufactures and distributes bars that compete directly with Mondelēz’s Clif, alongside its nuts and snack mixes. Watch its bar business for competition facing Clif; its broader nut-processing results cover a different business.
Fed Interest Rate Decision
For Mondelēz, the Fed’s policy rate—the rate guiding borrowing costs across the economy—matters because it can change the interest expense on commercial paper and other debt used to fund its business.
Expected4.0%Last release4.0%
If it comes in above expectations
If the rate is above expectations, higher rates can make new or repriced borrowing cost more, increasing the interest expense paid from the cash that funds operations and other obligations.
If it comes in below expectations
If the rate is below expectations, lower rates can make new or repriced borrowing cheaper, easing the interest expense paid from cash available for operations and other obligations.
Mondelez International, Inc. earningsThis company
Mondelez’s report will show whether it can steady sales volume and product mix under input-cost pressure and turn pricing into a firmer operating margin.
Read organic net revenue growth alongside volume/mix, then check adjusted operating margin—the company’s measure of operating profit as a share of sales after specified adjustments. Growth with steadier volume/mix and a firm margin would suggest pricing is bringing in revenue without noticeably driving shoppers away, and is helping cover input costs. Growth led mainly by pricing, with volume/mix weakening and the margin narrowing, would show that pricing is not covering costs without hurting demand.
The Hershey Company earningsHSY
Hershey’s chocolate sales and reported price and volume changes will show how shoppers respond to higher chocolate prices, a useful signal for Mondelez’s chocolate demand.
Read Hershey’s chocolate sales alongside any reported price and volume changes. If sales and volume hold as prices rise, shoppers appear able to absorb higher chocolate prices, giving Mondelez more room to price its chocolate products. If sales or volume weaken, shoppers’ willingness to pay more looks limited, and Mondelez may face greater resistance to chocolate price increases.
John B. Sanfilippo & SON earningsJBSS
John B. Sanfilippo & SON’s bar business will show whether a direct rival is gaining ground against Mondelēz’s Clif snacks.
Focus on John B. Sanfilippo & SON’s bar sales, not its broader nut-processing business. Stronger bar sales would mean a direct Clif rival is attracting more snack purchases and competition for Mondelēz is tougher. Weaker bar sales would point to less pressure from this rival, but would not by itself prove that Clif demand is growing.
The J.M. Smucker Company earningsSJM
J.M. Smucker’s sweet baked goods sales will show how strongly it is competing with Mondelēz for baked-snack shoppers.
Separate J.M. Smucker’s sweet baked goods sales from its coffee and pet-food businesses. Stronger sales of cakes, pastries and similar products would show shoppers are still buying these snacks, sharpening competition for Mondelēz’s baked-snack business. Weaker sales in this category would mean less pressure from Smucker, even if its other businesses grow.
The Campbell's Company earningsCPB
Campbell’s cookie and cracker sales will show whether its brands are gaining ground against Mondelēz in North American biscuits.
Separate Campbell’s cookie and cracker sales from its other food businesses. Stronger sales would show Pepperidge Farm and Lance attracting more of these snack purchases, increasing competition for Mondelēz’s Oreo, Ritz and other biscuits. Weaker sales in that category would point to less pressure from Campbell’s on those shelves.