Stock daily read

What happened with CPB today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

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Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

CPB in three months: buy, wait or sell?

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  • Buy / Wait / Sell rating
  • 3-month target price
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Company

Company overview

The Campbell’s Company supplies foods for everyday meals and snacking, with nearly all sales tied to its U.S. operations. Meals & Beverages brings in most revenue, through products such as Campbell’s soups, Swanson broth, Rao’s and Prego pasta sauces, and V8 drinks. Snacks is the other substantial business, including Goldfish crackers, Pepperidge Farm cookies and Kettle Brand potato chips.

Retailers buy its products and resell them to consumers; the company also sells to foodservice customers. Traditional grocery retail is its main channel. A small group of large customers supplies a substantial share of revenue, with Walmart and its affiliates the largest buyer across both businesses.

Sales depend on consumers choosing its brands and retailers giving them shelf space, while lower-priced store brands compete for the same purchases. Raising prices to cover costs can push consumers toward cheaper alternatives. Supply also matters: La Regina, in which Campbell’s owns a minority stake, produces all of Rao’s tomato-based pasta sauces.

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Source: SEC filing

Red flags

Know what’s buried in CPB’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
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Moat

CPB says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
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  • Moderate
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Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Campbell's Rao's sauce business depends on La Regina, which makes all its tomato-based pasta sauces and in which Campbell acquired a 49% equity interest.

  • General Mills competes with Campbell for shoppers buying soups, convenient meals and savory snacks. Its sales in those categories are the part to watch for competition facing Campbell's meals and snacks.

  • Conagra competes with Campbell for U.S. grocery purchases through shelf-stable foods, snacks and frozen meals. Its Grocery & Snacks sales offer a focused view of competition for Campbell's packaged meals and snacks.

  • Kraft Heinz competes with Campbell for North American grocery shoppers buying packaged meals and cooking sauces.

  • Mondelez competes with Campbell for cookie and cracker purchases: Ritz, Oreo and Tate's face Goldfish, Lance and Pepperidge Farm. Its biscuits and baked-snack sales are more relevant to this rivalry than its chocolate business.

  • PepsiCo's Lay's and Doritos compete with Campbell's Cape Cod, Kettle Brand and Late July chips for snack purchases and retailer shelf space. Watch its North American food business, which sells chips and other convenient foods to distributors and retailers, rather than its beverage results.

  • Utz Brands competes directly with Campbell's chips, pretzels and salty snacks on U.S. retail shelves. Its investment in branded salty snacks is worth watching because that is where Utz focuses its brand-building.

  • B&G Foods competes with Campbell for soup and sauce purchases: Bear Creek soups, Victoria pasta sauces and Ortega Mexican products face Campbell's soups, Rao's and Prego sauces, and Pace products.

  • Campbell depends heavily on Walmart's purchases of meals, beverages and snacks for resale: Walmart and its affiliates accounted for approximately 22% of Campbell's consolidated net sales in fiscal 2026. Watch changes in the quantities, product mix or terms Walmart buys on, since both Campbell segments sell to it.

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  • Campbell buys metal containers and specialty closures from Silgan for its canned foods and sauces. Watch Silgan's packaging-cost news, especially steel used to make cans, which Campbell identifies as exposed to tariffs that have raised its costs.

  • Flowers Foods competes with Campbell's Pepperidge Farm for U.S. shoppers buying packaged bread and bakery products. Its bread brands, including Nature's Own and Dave's Killer Bread, are the relevant competition to watch.

  • Hormel competes for the same food purchases as Campbell through branded shelf-stable meals, canned meats and Planters snacks, facing Campbell's convenient meals, canned poultry and snacks.

  • Hershey's Dot's pretzels and other salty snacks compete with Campbell's Snyder's of Hanover pretzels and snack portfolio for shoppers' purchases. Its North America Salty Snacks results, covering U.S. snack sales, are the relevant part to watch rather than chocolate.

  • J.M. Smucker competes with Campbell's Pepperidge Farm cookies and bakery products through sweet baked goods sold in North American retail channels. Its sweet baked-goods sales are the relevant signal, rather than coffee or pet products.

Agenda

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    The Fed’s decision tracks the policy rate that influences borrowing costs across the economy; because Campbell’s uses commercial paper and carries substantial debt, higher rates can raise interest expense and reduce earnings.

in 9 daysThu, Oct 29

  1. Time to be announced

    Mondelez International, Inc. earningsMDLZ

    Mondelez's biscuit and baked-snack sales will show how shoppers are buying in aisles where its cookies and crackers compete with Campbell's Goldfish, Lance and Pepperidge Farm.

  2. Time to be announced

    Silgan Holdings Inc earningsSLGN

    Silgan's report will show what is happening to the cost and supply of the metal containers and closures used for Campbell's canned foods and sauces.

  3. Time to be announced

    Utz Brands, Inc. earningsUTZ

    Utz Brands' report will show how U.S. shoppers are buying salty snacks such as chips and pretzels, where it competes with Campbell's.

in 22 daysWed, Nov 11

  1. Time to be announced

    B&G Foods, Inc. earningsBGS

    B&G Foods' soup and sauce sales will show how shoppers are buying in grocery categories where it competes with Campbell's.

in 30 daysThu, Nov 19

  1. Time to be announced

    Walmart Inc. earningsWMT

    Walmart's report will show how its buying from suppliers is changing, offering a read on purchases by a customer that accounted for about 22% of Campbell's consolidated sales.

in 49 daysTue, Dec 8

  1. Time to be announced
    Major

    The Campbell's Company earningsThis company

    Campbell's report will show whether shoppers are buying its soups, sauces and snacks, and whether pricing and cost savings can offset pressure from input and supply-chain costs.