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Huntington Bancshares serves people who need accounts and financing, and businesses that need credit and help managing money. Through its banking subsidiaries, it gathers customer deposits and uses that funding to make loans and hold interest-earning securities. Borrowers pay interest on financing such as home and vehicle loans, business loans and equipment financing. After Huntington pays interest to depositors and other lenders, the remaining net interest income supplies most of its revenue. It reaches consumers and smaller businesses through branches and digital banking, while its commercial bankers serve mid-sized and large companies nationally.
Customers also pay for moving money, managing investments and raising capital. Card transactions and corporate cash-management services are important sources of fee income, alongside wealth management, account and loan services, and capital-markets advice.
The business depends on customers keeping deposits with Huntington, borrowers repaying their loans, and the gap between asset yields and funding costs. Banking rules require capital and liquidity and restrict activities and distributions. Huntington is a holding company separate from the bank that conducts most of its operations; it relies on bank dividends to cover parent-company costs and shareholder dividends, and regulators can limit those payments.
The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.
Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Fifth Third competes with Huntington for consumers’ deposits and businesses’ loans in Ohio, Michigan, Indiana and Illinois. Its consumer and small-business banking results are worth watching for competition over those customers.
KeyCorp competes directly with Huntington for individuals’ deposits and companies’ banking business in Ohio and other overlapping regional markets.
PNC Financial Services Group competes with Huntington for household deposits and loans to businesses in overlapping Midwest and Pennsylvania markets.
Citizens Financial Group competes with Huntington for individuals’ deposits and business loans in overlapping Ohio, Michigan and Pennsylvania markets.
Regions Financial competes with Huntington to provide banking services to individuals and businesses in overlapping Midwest, Texas and southern markets. Its retail and commercial banking results offer a comparison for Huntington in those markets.
U.S. Bancorp competes with Huntington for individuals’ and businesses’ deposits, loans and services that manage companies’ cash and payments. Watch its business banking and payment services for competition over corporate customer relationships.
Truist Financial competes with Huntington for consumer and business loans in overlapping Pennsylvania, Texas and southern markets, including loans arranged through car dealers for vehicle buyers. Its auto lending is a direct comparison for Huntington’s dealer-based financing.
Old National Bancorp competes with Huntington for deposits and loans to businesses across Midwest markets, including Indiana, Michigan, Illinois and Minnesota.
First Horizon is a rival for business loans and southern banking customers, markets that matter more to Huntington after its Cadence acquisition. Lending is a major revenue source for First Horizon, so its commercial loan business is the clearest comparison.
Wintrust Financial Corp competes with Huntington for household deposits and loans to small and midsized businesses in Chicago, northwest Indiana and west Michigan. Watch its loan rates and fees, which it identifies as key ways to compete for borrowers.
Associated Banc-Corp competes with Huntington to serve individual and business banking customers in Illinois, Minnesota and Wisconsin.
F.N.B. Corp competes with Huntington for household and business banking customers in Pittsburgh and other overlapping Pennsylvania and Ohio markets.
WesBanco Inc competes directly with Huntington for customers’ deposits and loans in Ohio and neighboring Midwest and Appalachian markets. Its community banking business is the relevant comparison, rather than the investments it manages for clients.
M&T Bank competes with Huntington for business banking, loans for commercial properties and equipment, and wealth services, including in Pennsylvania.
JPMorgan Chase competes with Huntington for household deposits, small-business customers and companies’ banking business in Huntington’s major markets.
Wells Fargo competes with Huntington to lend to consumers and businesses, finance equipment and manage companies’ cash and payments. Its commercial lending and leasing business offers a comparison for Huntington’s equipment financing.
Bank of America competes with Huntington for individuals’ deposits, small-business banking and midsized corporate customers across major U.S. markets. Its consumer and small-business banking results are the closest comparison for Huntington’s branch-based customer business.
KeyCorp earningsKEY
KeyCorp competes with Huntington for household and business customers in overlapping markets such as Ohio, and its deposit balances and costs will show how hard banks are competing for funding.
Read KeyCorp's deposit balances alongside its deposit costs. Stable deposits without rising costs would suggest banks in the overlapping markets are under less pressure to bid for funding. If deposits are held only at higher cost, regional banks may be competing more aggressively for them, which could squeeze Huntington's funding costs unless yields on loans and other assets keep pace. KeyCorp's figures are a competitive signal, not Huntington's own results; the question is whether deposit competition threatens Huntington's net interest margin.
Huntington Bancshares Inc earningsThis company
Huntington earns much of its revenue from interest on loans and securities minus the cost of deposits and other funding, so this report will show whether that core income holds up as it retains customer deposits.
Read net interest income and net interest margin alongside deposit balances and costs. Net interest margin measures the interest earned on loans, securities, and other earning assets after funding costs, relative to those assets. Steady or improving income and margin with stable deposits would show Huntington retaining funding while preserving the gap between asset returns and funding costs. A falling margin or shrinking deposits would point to funding costs or deposit losses squeezing the core business; the conclusion is whether Huntington can keep asset returns ahead of funding costs.
Fed Interest Rate Decision
The Fed’s policy rate influences borrowing costs across the economy, which can change what Huntington earns on loans and securities relative to what it pays on customer deposits and borrowings, its main source of revenue.
Expected4.0%Last release4.0%
If it comes in above expectations
Higher rates could lift interest earned on loans and securities, but if Huntington’s deposit and borrowing costs rise faster, its net interest income and margin could be squeezed.
If it comes in below expectations
Lower rates could reduce interest earned on loans and securities, but if Huntington’s deposit and borrowing costs fall faster, its net interest income and margin could improve.
