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DoubleVerify Holdings, Inc. helps advertisers decide which digital ad placements to buy and check their quality and performance afterward. Its DV Authentic Ad evaluates whether ads involve fraud, appear alongside content suitable for the brand, are viewable and reach the intended geography. Most revenue comes from advertisers, with pre-purchase assessment and optimization contributing more than post-purchase measurement.
Advertisers generally pay fees based on the volume of ads analyzed. When they use DoubleVerify through automated ad-buying platforms, those platforms collect the fees and pass payment to the company. A smaller business sells publishers and retail media networks software and analytics to validate ad-space quality and improve advertising revenue, including DV Publisher Suite.
Revenue depends on customers’ advertising volumes and continued access to the platforms where they buy ads. No single advertiser dominates revenue, but two ad-buying platforms collect a substantial share of payments on advertisers’ behalf. Platform partners control how DoubleVerify’s tools are offered and may also compete with them. Privacy laws and consent requirements limit how the company can collect and use data; it adjusts its tools to the jurisdiction and consent status of each measured ad.
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Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
DoubleVerify depends on measured digital-ad volumes and demand for independent verification, making Integral Ad Science a key direct rival to watch outside this list.
The Trade Desk brings DoubleVerify into advertisers’ automated ad buying, but also competes with its measurement and performance tools. Agencies and advertisers pay The Trade Desk mainly a share of platform spending, while DoubleVerify charges advertisers mainly for ads measured, so watch spending alongside impression volumes.
Comscore competes with DoubleVerify for advertisers’ and publishers’ spending on checking digital-ad delivery and effectiveness. Its Content & Ad Measurement revenue is the line to watch, though it covers more than the digital-ad verification where they overlap.
Magnite sells publishers’ ad space through automated auctions, while DoubleVerify screens and measures that inventory for advertisers. Magnite generally earns a share of ad spending rather than DoubleVerify’s fee per measured impression, so its connected-TV activity is useful context, not a direct read-through to DoubleVerify revenue.
PubMatic and DoubleVerify earn from the same types of publisher ad impressions, but publishers pay PubMatic a share of their ad value while advertisers pay DoubleVerify to screen and measure ads. Watch PubMatic’s publisher monetization on the open web as a signal of activity, rather than evidence of a direct partnership.
Criteo uses DoubleVerify to protect client brands and filter invalid ad traffic as it delivers commerce advertising for brands and retailers. Watch its Retail Media business, which helps retailers sell ads and brands drive sales, for activity relevant to DoubleVerify’s retail-media services.
Meta both supplies social ads that DoubleVerify measures for advertisers and offers competing measurement and performance tools. Marketers pay Meta for ad placements; watch Facebook and Instagram advertising activity, since greater adoption of social solutions contributed to DoubleVerify’s fiscal 2025 growth.
Alphabet’s Google is both a route for DoubleVerify’s services and a competitor through its own measurement and performance tools. Advertisers pay Google for YouTube and network ads, making those businesses more relevant to DoubleVerify’s video and automated-ad services than Alphabet’s overall results.
Nexxen earns fees helping advertisers buy ads and publishers sell them on platforms partnered with DoubleVerify’s ad-quality services. Its buying and selling activity is the useful signal: Nexxen charges spending-based, flat or per-impression fees, while DoubleVerify mainly earns from the volume of ads it measures.
Viant serves the same automated-ad buying activity that creates demand for DoubleVerify’s pre-purchase screening and post-purchase measurement, without an identified direct partnership here. Agencies and marketers pay to use Viant’s buying platform; watch connected-TV campaigns, a channel whose greater adoption contributed to DoubleVerify’s fiscal 2025 measurement growth.
Teads uses DoubleVerify to detect fraud and report on the ad inventory it sells to advertisers, making it a customer as well as a window into digital-ad activity. Advertisers pay Teads per click or per thousand impressions; its impression-based sales are the closer signal for DoubleVerify’s volume-based measurement fees.
Pinterest sells brand and performance ads to brands and retailers on a social platform integrated with DoubleVerify’s services. Watch its impression- and video-view-based brand campaigns separately from click- and action-based campaigns: DoubleVerify mainly earns from ads measured, not the actions those ads generate.
Meta Platforms, Inc. earningsMETA
Meta's report will show how ad impressions and prices on Facebook and Instagram are changing, offering a demand signal for DoubleVerify's social-ad measurement business.
Read Facebook and Instagram ad impressions alongside average ad prices. Rising impressions mean more advertising activity on the platforms and more potential transactions for DoubleVerify's social measurement; weaker impressions mean less support from that activity. Price changes reflect Meta's ad market and mix, not DoubleVerify's fees. The takeaway is whether social-ad activity is expanding, not how much business DoubleVerify won.
Alphabet Inc. earningsGOOG
Alphabet's report will show how YouTube and Google Network advertising are changing, offering a demand signal for DoubleVerify's video and programmatic-ad measurement.
Read YouTube advertising revenue separately from Google Network advertising revenue. Strength at YouTube would support video-ad demand; a steady Network business would suggest related ad channels are not weakening at the same time. If both weaken, the demand signal for DoubleVerify's measurement in these channels is softer. Google's revenue is not DoubleVerify's transaction volume; the takeaway is whether relevant ad channels are expanding or contracting.
comScore, Inc. earningsSCOR
comScore's report will show how customer spending on content and ad measurement is changing, an area where it competes with DoubleVerify for budgets.
Watch the change in comScore's Content & Ad Measurement revenue, keeping in mind that it includes content measurement beyond the area where the companies overlap. Growth means customers are still buying in this budget pool and DoubleVerify still faces competition there; a decline may signal weaker spending, but does not show that DoubleVerify won share. The takeaway is how active the contested market is, not which company won a customer.
Magnite, Inc. earningsMGNI
Magnite's report will show how publisher-sold connected-TV ad inventory is changing, offering a supply-side signal for DoubleVerify's ad screening and measurement.
Focus on the change in Magnite's connected-TV business as a signal of publisher inventory and transaction activity, not as a substitute for DoubleVerify revenue. Stronger CTV activity supports the pool of inventory available to screen and measure; weaker activity means less support from the supply side. Magnite generally earns a share of ad spending, while DoubleVerify mainly charges by measured-ad volume, so the takeaway is the direction of CTV inventory activity, not a one-for-one revenue comparison.
Criteo S.A. earningsCRTO
Criteo's report will show how its retail-media advertising business is changing, offering a demand signal for DoubleVerify's services to retail media networks.
Watch revenue and growth in Criteo's Retail Media business. If it strengthens, brands and retailers are doing more in retail-media advertising, improving the demand backdrop for DoubleVerify's inventory-validation services to retail media networks; if it weakens, that potential growth channel has less support. Criteo's revenue is not DoubleVerify's revenue from retail-media customers. The takeaway is whether advertising activity in this channel is expanding.
The Trade Desk, Inc. earningsTTD
The Trade Desk's report will show how advertiser spending and ad impressions on its buying platform are changing, offering a demand signal for DoubleVerify's programmatic screening and measurement.
Read The Trade Desk's platform spending alongside ad impressions. If both rise, automated buying and transaction volume are expanding, strengthening potential demand for DoubleVerify's screening and measurement; if spending rises but impressions do not keep pace, price or mix may explain more of the growth than additional ads. If both weaken, there is less volume support. Platform data is not the number of ads DoubleVerify handles; the takeaway is the direction of programmatic buying activity.
DoubleVerify Holdings, Inc. earningsThis company
DoubleVerify mainly charges by the volume of ads it activates or measures, so this report shows whether that volume can keep advertiser revenue growing despite pressure on fees per thousand impressions.
Read Media Transactions Measured alongside the Measured Transaction Fee, then check Activation and Measurement revenue. If transaction volume grows and fees hold steady, more ads are supporting growth without further price pressure. If volume grows but fees fall, more ads are carrying revenue while pricing remains a weakness. If volume also slows, the growth base is weaker. The takeaway is whether advertiser revenue is growing on volume, pricing, or neither.
