EL in three months: buy, wait or sell?
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The Estée Lauder Companies owns beauty brands including Estée Lauder, Clinique, M·A·C and La Mer. Skin care is its largest sales category, followed by makeup; together they account for most revenue. It also sells fragrance and hair care products, manufacturing primarily in its own facilities and using third-party manufacturers as well.
Retailers pay the company for products they resell through department stores, beauty shops, duty-free stores and online channels. Consumers also buy directly through its stores, brand websites and third-party online platforms.
The business depends on keeping its brands appealing as beauty preferences and shopping habits change. Travel retail contributes significantly to results, making purchases by international travelers important. Most online sales come from mainland China, the United States and the United Kingdom. Some product supply chains also depend on materials available from a single supplier.
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Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Estée Lauder’s results hinge on prestige-beauty demand, especially from Chinese consumers and travel retail, making L’Oréal a major competitor to watch despite its absence from this list.
Coty competes with Estée Lauder for shoppers buying prestige fragrance, makeup and skin care through department stores, beauty retailers and duty-free shops. Watch Coty’s prestige sales through these shared retail channels rather than its mass-market beauty business.
Interparfums competes with Estée Lauder for prestige-fragrance buyers, selling branded perfumes and related products. Its fragrance sales offer a focused comparison for Estée Lauder’s fragrance business, rather than its makeup or skin care.
Unilever competes with Estée Lauder for consumers buying prestige beauty, skin care and hair care, but also sells substantial amounts of food and household products. Its Beauty & Wellbeing sales are a closer comparison for Estée Lauder than its overall revenue.
e.l.f. Beauty challenges Estée Lauder for makeup and skin-care buyers with lower-priced alternatives inspired by prestige products, sold through retailers and online. Watch launches from e.l.f. Cosmetics and e.l.f. SKIN for the cheaper alternatives those shoppers can choose.
Yatsen competes with Estée Lauder for Chinese consumers buying makeup and skin care—a customer group important to Estée Lauder’s sales.
ODDITY Tech Ltd.’s IL MAKIAGE and other online beauty brands compete with Estée Lauder’s makeup and skin-care brands for shoppers buying directly from brands. IL MAKIAGE’s online sales are the part to watch when comparing competition for those purchases.
Procter & Gamble competes with Estée Lauder for premium skin-care buyers through SK-II and also competes in hair care, but beauty is only one part of its diversified consumer-products business.
The Estee Lauder Companies Inc. earningsThis company
Estée Lauder’s report will show whether skin-care and makeup sales can grow while the company preserves the gross margin left after product costs.
Read skin-care and makeup sales alongside gross margin, the share of sales left after product costs. Growth in both categories with a steady or rising margin would show that demand and pricing, product mix or supply-chain efficiencies are supporting profitable growth. Weaker sales, or growth accompanied by a falling margin, would show that demand or cost pressure is still holding back the recovery.
COTY INC earningsCOTY
Coty’s report will show how prestige beauty is selling through department stores, beauty retailers and duty-free shops, channels Estée Lauder also uses.
Focus on Coty’s prestige sales, not its mass-market beauty business, and read them in the context of its retail channels. Strength in prestige through these shared channels would indicate that shoppers are still buying high-end beauty, a supportive demand backdrop for Estée Lauder. Weakness would point to softer prestige purchases in channels where Estée Lauder also sells.
e.l.f. Beauty, Inc. earningsELF
e.l.f. Beauty’s report will show how its lower-priced makeup and skin-care alternatives are selling to shoppers Estée Lauder also seeks.
Watch sales of e.l.f. Cosmetics and e.l.f. SKIN, and whether the report indicates that lower-priced products are drawing shoppers. Stronger sales would suggest consumers are responding to cheaper alternatives, increasing price competition for Estée Lauder’s prestige makeup and skin care. Weaker performance would mean less evidence of pressure from those alternatives.
Interparfums, Inc. earningsIPAR
Interparfums’ report will show how prestige fragrance is selling, offering a focused demand comparison for Estée Lauder’s fragrance business.
Focus on Interparfums’ fragrance sales; they are not a substitute for Estée Lauder’s own results. Stronger sales would suggest support for prestige-fragrance demand and a favorable category backdrop for Estée Lauder. Weaker sales would indicate that demand may not be broadly strong, even though Estée Lauder’s fragrance sales grew in fiscal 2026.
Retail Sales MoM (Oct)
Retail sales track how much consumers spend at stores, and weaker spending could mean fewer purchases of Estée Lauder’s prestige beauty products through retail partners and its own stores.
If retail sales rise, consumer spending may be supporting purchases of Estée Lauder’s prestige beauty products; if they fall, discretionary beauty purchases through retail partners and its own stores may weaken.
ODDITY Tech Ltd. earningsODD
ODDITY Tech’s report will show how IL MAKIAGE sells online, revealing whether shoppers are buying makeup and skin care through a direct channel that competes with Estée Lauder.
Focus on IL MAKIAGE’s online sales rather than treating all of ODDITY Tech’s results as beauty competition. Stronger online sales would show shoppers buying makeup and skin care directly from a brand, intensifying competition for Estée Lauder’s brand websites and other online sales. Weaker sales would be a less forceful signal from this direct channel.
Yatsen Holding Limited earningsYSG
Yatsen’s report will show how Chinese consumers are buying its makeup and skin care, products competing for customers Estée Lauder also seeks.
Watch Yatsen’s makeup and skin-care sales alongside its explanation of demand. Stronger sales would show that Chinese beauty shoppers are buying, but also that a local competitor is gaining traction with customers Estée Lauder seeks. Weaker sales could reflect softer demand or weaker execution at Yatsen; its report alone cannot tell which.