Stock daily read

What happened with COTY today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

COTY in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Coty’s business centers on fragrances, with prestige beauty supplying most of its revenue. It sells products to retailers and distributors worldwide and also directly to consumers online. Prestige products reach shoppers through specialist beauty stores, department stores and duty-free shops; mass-market products, including CoverGirl cosmetics, sell through supermarkets, drugstores and online retailers. Coty manufactures and packages most of its products itself, and also sells skin and body care products.

The business depends on both brands Coty owns and rights to use other companies’ brands. A small group of leading brands supplies most of its prestige sales. License agreements commonly require royalties, minimum sales and quality standards; losing a license can remove Coty’s right to sell the products. Coty has agreed to return the Gucci Beauty license to Kering in exchange for cash, but will continue operating the brand through at least June 30, 2027.

Retailer orders and shelf space are important to sales, and Coty generally has no long-term sales commitments from retail customers. No retailer dominates global revenue, though individual retailers are important in some markets. Demand rises around the winter holidays, while changing beauty preferences require successful new products. Product claims must meet local substantiation rules, which can limit what Coty may say about or sell.

Read allShow less
Source: SEC filing

Red flags

Know what’s buried in COTY’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

COTY says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Coty depends heavily on fragrance demand and brand licenses, making Kering one to watch as Gucci Beauty’s return is expected to reduce Coty’s revenue and net income in fiscal 2028.

  • Interparfums and Coty both pay for rights to develop and sell prestige fragrances under other brands, competing for shoppers and brand licenses. Watch Interparfums’ fragrance sales and license wins or renewals: fragrance accounted for 67.3% of Coty’s fiscal 2026 net revenue.

  • Estée Lauder competes with Coty for consumers’ prestige fragrance, makeup and skincare spending across international markets. Its sales in those categories offer a read on demand for Coty’s Prestige business, which supplied about 66% of Coty’s fiscal 2026 net revenue.

  • e.l.f. Beauty competes with Coty’s Consumer Beauty business for shoppers buying eye, lip and face cosmetics through mass retailers and online. Its lower-priced launches are worth watching for pressure on Coty’s makeup sales: e.l.f. Cosmetics held four of the top 10 new mass-cosmetics products in 2025, according to Nielsen.

  • ODDITY Tech Ltd.’s IL MAKIAGE sells beauty products directly to online shoppers, competing with Coty’s color cosmetics as Coty expands online and direct sales. Watch IL MAKIAGE’s online sales and ODDITY’s use of AI to attract customers and recommend products for signs of competition for digital beauty shoppers.

  • Yatsen competes with Coty for Chinese consumers’ makeup and skincare spending, but its geographic and product exposure is narrower than Coty’s. It is a comparison for Coty’s China beauty business, not its broader fragrance-led portfolio.

Agenda

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    Coty’s Fed-rate exposure runs through variable-rate borrowings on its revolving facility: the policy rate tracks the cost of borrowing, so higher rates can raise the interest Coty pays and lower rates can reduce it.

in 13 daysMon, Nov 2

  1. Time to be announced

    The Estee Lauder Companies Inc. earningsEL

    Estée Lauder’s report will show how shoppers are spending on fragrance, makeup and skincare, offering a demand read-through for Coty’s largest business, Prestige.

in 15 daysWed, Nov 4

  1. Time to be announced
    Major

    COTY INC earningsThis company

    Coty’s Prestige business supplies most of its revenue while Consumer Beauty is loss-making, and this report will show whether Prestige holds up as Consumer Beauty narrows its loss.

  2. Time to be announced

    e.l.f. Beauty, Inc. earningsELF

    e.l.f. Beauty’s report will show how its lower-priced makeup sells in mass retail and online, offering a read on competition for Coty’s Consumer Beauty cosmetics.

  3. Time to be announced

    Interparfums, Inc. earningsIPAR

    Interparfums’ report will show sales of its licensed fragrances and progress on licenses, offering a read on demand and brand-rights competition for Coty’s large fragrance business.

in 35 daysTue, Nov 24

  1. Time to be announced

    Yatsen Holding Limited earningsYSG

    Yatsen’s report will reflect Chinese consumer demand for makeup and skincare, offering a limited read-through for Coty’s exposure to those categories in China.