Stock daily read

What happened with SYF today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

SYF in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Synchrony Financial lends mainly to U.S. consumers through Synchrony Bank. Retailers, digital platforms and healthcare providers offer its credit at checkout and promote it to their customers. Most of its lending is on credit cards, including partner-branded cards used mainly with the partner and cards usable elsewhere; installment loans are a smaller business. Borrowers pay interest on outstanding balances and fees, which supply the bulk of its income. For no-interest or reduced-interest promotions, partners generally pay Synchrony to cover some or all of the interest it gives up.

Deposits provide most of the money Synchrony lends, so its earnings depend on lending income relative to funding costs and on customers repaying their debts. Most large retail and digital partner agreements also require Synchrony to share program earnings above an agreed threshold with the partner.

Amazon, Lowe’s, PayPal, including Venmo, Sam’s Club and TJX together generate most of its loan interest and fees. Those partners’ sales and promotion of Synchrony credit help bring in new loans; some can buy the program’s accounts and loans when an agreement ends. The CARD Act limits Synchrony’s ability to raise rates on existing credit-card balances in response to market conditions or credit risk.

Read allShow less
Source: SEC filing

Red flags

Know what’s buried in SYF’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

SYF says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Synchrony Financial’s earnings depend on U.S. consumers’ ability to repay and partner sales; watch absent partners Lowe’s and Sam’s Club, which each supplied more than 10% of its loan interest and fees in 2025.

  • Bread Financial Holdings, Inc. competes with Synchrony to issue store and co-branded cards for merchants, with both earning mainly interest and fees from shoppers’ loans. Bread’s card-loan interest and fees offer a close comparison for Synchrony’s core revenue.

  • Capital One Financial competes with Synchrony for consumer card borrowing and deposits; both earn the difference between loan income and funding costs and absorb losses when borrowers fail to repay. Watch Capital One’s U.S. consumer card lending and deposit costs rather than its broader commercial banking business.

  • Citigroup competes with Synchrony to provide retailers’ card programs and lend to cardholders. Its retailer-card agreements and consumer card offerings are the relevant competition, not its much broader global banking results.

  • American Express competes with Synchrony for card-program partners and shoppers’ card spending, but relies more on fees tied to spending than Synchrony’s borrower interest and fees. Its card spending is therefore a better comparison for competition over purchases than for Synchrony’s loan income.

  • PayPal both competes with Synchrony’s digital financing and supplies a major lending channel: the PayPal and Venmo programs generated more than 10% of Synchrony’s loan interest and fees in 2025. PayPal mainly earns payment-processing fees, so watch credit usage within those programs as well as payment activity.

  • OneMain Holdings, Inc.’s loans to less-creditworthy U.S. consumers share Synchrony’s exposure to weaker household repayment capacity. Watch losses on OneMain’s personal and auto loans as a comparison for Synchrony’s lower-score borrowers, who accounted for 26% of loan receivables at December 31, 2025, using VantageScore scores of 650 or below and excluding unrated accounts.

  • JPMorgan Chase competes with Synchrony for card-program partners and consumers’ card spending through its consumer banking business. Its consumer card offerings are the part to watch, rather than its investment banking or asset-management results.

  • Barclays’ U.S. consumer bank competes with Synchrony to issue partner-branded cards to shoppers and attract deposits online.

Show 6 moreShow less
  • Ally Financial competes with Synchrony for online retail deposits, while its auto loans and Synchrony’s purchase financing both depend on U.S. households repaying their debts. Watch Ally’s auto-loan credit losses and deposit funding costs for a comparison with Synchrony’s borrower risk and cost of money.

  • Klarna Group competes at checkout with Synchrony’s promotional financing and Pay Later products by letting shoppers spread payments. Klarna earns mainly by driving merchants’ sales, with predominantly interest-free short-term credit, so watch its merchant sales activity for competition over financed purchases.

  • Wells Fargo competes with Synchrony for financing-program partners and consumer card borrowing, but also serves customers through mortgages, investments and commercial banking. Its card products and partner-financing terms are more relevant to Synchrony than its overall bank results.

  • Amazon’s retail sales feed Synchrony’s customer loans through one of its five largest card programs by loan interest and fees in 2025. Watch purchases in Amazon’s online and physical stores: weaker partner sales generally mean fewer new loans and less related income for Synchrony.

  • TJX Companies’ shoppers generate new loans for Synchrony through one of its five largest card programs by loan interest and fees in 2025. Sales of TJX’s discounted clothing and home fashions are the relevant signal: lower partner sales generally reduce Synchrony’s financed purchases and loan originations.

  • Synchrony depends on Fiserv to process card transactions, produce and mail statements, and run its online deposit platform, paying for services under a long-term agreement. Watch news about those services and the principal contract, which expires in December 2030 unless ended earlier or extended; Fiserv is the sole or one of few providers for the services it supplies.

Agenda

todayTue, Oct 20

  1. Time to be announced
    Major

    SYNCHRONY FINANCIAL earningsThis company

    Synchrony earns interest and fees from cards and loans offered through partners, and this report shows what remains after partner payments and credit losses.

  2. Time to be announced

    Ally Financial Inc. earningsALLY

    Ally Financial’s report shows what it costs to attract and keep online deposits, a comparison for Synchrony’s deposit-funded lending.

in 2 daysThu, Oct 22

  1. Time to be announced

    Bread Financial Holdings, Inc. earningsBFH

    Bread Financial’s report shows how interest and fees from store and co-branded card loans are holding up, a close comparison for Synchrony’s partner-card business.

in 7 daysTue, Oct 27

  1. Time to be announced

    PayPal Holdings, Inc. earningsPYPL

    PayPal’s report shows whether activity across PayPal and Venmo, including their financing programs, supports demand in a major channel for Synchrony loans.

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    For Synchrony, the Fed’s rate decision signals how borrowing and savings rates may change, affecting what the bank pays depositors and lenders and earns on loans, and therefore its net interest income.

in 9 daysThu, Oct 29

  1. Time to be announced

    Amazon.Com Inc earningsAMZN

    Amazon’s report shows how shoppers are spending in its stores, a signal for purchases and loan demand in a major Synchrony card program.

in 10 daysFri, Oct 30

  1. Time to be announced

    OneMain Holdings, Inc. earningsOMF

    OneMain’s report shows whether less-creditworthy consumers are having more trouble repaying, a risk comparison for Synchrony’s lower-score borrowers.

in 28 daysTue, Nov 17

  1. 8:30 AMET pre-market

    Retail Sales MoM (Oct)

    Retail sales track how much consumers spend at stores, and stronger or weaker sales at Synchrony’s partner retailers can change card purchases and borrowing, affecting the interest and fees it earns on loans.