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SoundThinking’s main business is ShotSpotter, a service that detects and locates gunfire and alerts police and first responders. Outdoor sensors send sound data to cloud software, which locates possible gunshots; machine classification and human review confirm gunfire before an alert goes out. Customers pay annual subscriptions based on the area covered, and ShotSpotter supplies most of the company’s revenue.
The company also sells tools that help agencies use crime data and manage investigations, including CrimeTracer and CaseBuilder, plus SafePointe for concealed-weapons detection. These services generally earn subscription fees too. Nearly all revenue comes from government customers, especially major U.S. city police departments. New York City alone supplies a substantial share, making its contract renewal particularly important. Revenue depends on agencies retaining funding, renewing subscriptions and expanding deployments.
ShotSpotter deployments require permission to mount sensors on buildings, and its proprietary sensors come from a single contract manufacturer with no current alternative. Government procurement rules can delay purchases and renewals. Some CaseBuilder deployments require compliance with the FBI’s criminal-justice information security policy, while privacy laws restrict audio monitoring and the processing of personal information.
The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.
Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
SoundThinking’s results hinge mainly on municipal ShotSpotter deployments and renewals; privately held Flock Safety is a key rival to watch in gunfire detection and license-plate recognition that this list omits.
Motorola Solutions competes for public-safety agencies’ spending on deployment-planning software and license-plate recognition, putting it against SoundThinking’s ResourceRouter and PlateRanger. Watch its Command Center software and vehicle-identification offerings for signs of competition for those agency budgets.
Evolv Technologies Holdings competes directly with SoundThinking’s SafePointe for facility operators’ spending on detecting concealed weapons, selling screening equipment with software, cloud services and support. Watch its business with schools, healthcare facilities and venues for signs of the competition SafePointe faces.
Alarm.com Holdings competes with SoundThinking’s gunfire-detection offerings, particularly at campuses and commercial sites, selling gunshot sensors and security services through partners that resell the services and pay monthly fees. Its gunshot-detection business is the part to watch for competition with ShotSpotter for Campus and ShotSpotter for Corporate.
SoundThinking depends on Rekor Systems technology for PlateRanger, its vehicle-identification and license-plate recognition product. Rekor also sells roadway-intelligence software and data to municipalities and law-enforcement agencies, making its software and data subscriptions to those customers worth watching for demand in the market PlateRanger serves.
Motorola Solutions, Inc. earningsMSI
Motorola Solutions’ report will show whether public-safety agencies are spending on deployment-planning and license-plate recognition tools that compete with SoundThinking for their budgets.
Watch for signs of stronger demand in Motorola Solutions’ Command Center software and vehicle-identification offerings. If they strengthen, agencies appear to be supporting spending on deployment planning and vehicle identification, putting SoundThinking’s ResourceRouter and PlateRanger in more direct competition for those budgets. If they weaken, pressure from this rival may be lower, but that would not establish that SoundThinking won the business.
Alarm.com Holdings, Inc. earningsALRM
Alarm.com Holdings’ report will show whether campuses and commercial sites are buying gunshot-detection services that compete with SoundThinking’s ShotSpotter for Campus and Corporate.
Watch Alarm.com Holdings’ gunshot-detection business, which sells sensors and security services through reselling partners. Strength would show campuses and commercial sites are buying these services, intensifying competition for SoundThinking’s ShotSpotter for Campus and Corporate deployments; weakness could ease pressure from this rival, but would not show that SoundThinking gained orders.
SoundThinking, Inc. earningsThis company
SoundThinking earns mainly from government and university subscriptions, and this report shows whether renewals, expansions and new deployments are sustaining that revenue.
Read subscription revenue alongside the revenue retention rate, which compares revenue from prior-year customers, including expansions, with those customers’ revenue in the prior year. Stable or rising figures would show renewals and expansions offsetting losses; declines in both could point to nonrenewals or delays in customer budgets and approvals. Also check when new contracts go live and whether New York City-related revenue continues: SoundThinking generally starts recognizing ShotSpotter subscription revenue only when service is live, and New York City represented 29% of 2025 revenue. Strong revenue with stable retention would show existing customers and deployments still support the business; weakness would leave open whether demand is being lost or deployments and renewals are merely delayed.
Evolv Technologies Holdings, Inc. earningsEVLV
Evolv Technologies Holdings’ report will show whether schools, healthcare facilities and venues are spending on concealed-weapons screening that competes with SoundThinking’s SafePointe.
Watch whether Evolv’s business with schools, healthcare facilities and venues strengthens. If it does, facility operators are spending on concealed-weapons screening, increasing competition as SoundThinking’s SafePointe seeks the same kind of security budgets. If it weakens, SafePointe may face less competition in that market, but that does not mean SoundThinking won customers.
Rekor Systems, Inc. earningsREKR
Rekor Systems’ report will show demand for vehicle-identification software and data among municipalities and law enforcement, while shedding light on the supplier SoundThinking relies on for PlateRanger.
Read Rekor’s business alongside its software and data subscriptions to municipalities and law-enforcement agencies. Stronger subscriptions would indicate demand in the vehicle-identification market PlateRanger serves; weakness could point to a narrower opportunity. Rekor also supplies technology for PlateRanger, so its business is a supplier signal, but its report alone cannot establish a change in SoundThinking’s supply costs, product performance or customer sales. Treat market demand and supplier clues separately, not as SoundThinking’s results.
