Stock daily read

What happened with PEGA today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

PEGA in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Large businesses and government agencies use Pegasystems’ Pega Platform and applications to handle customer interactions, automate service and internal workflows, and modernize older systems. The software combines AI that helps decide what action to take with workflows that carry out the work. Clients can have Pegasystems run their applications through Pega Cloud or manage deployments themselves on their chosen cloud infrastructure.

Most revenue comes from subscriptions, including Pega Cloud, software licenses and maintenance. Clients also pay for consulting to implement and use the software. Continued business depends on clients renewing subscriptions and buying additional applications for other parts of their operations; successful implementation and support help sustain those purchases.

Partners help sell and implement the software, while third-party cloud providers supply the infrastructure for Pega Cloud. Pegasystems must also comply with privacy, data-security and AI rules, including restrictions on accessing or transferring client data across borders.

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Source: SEC filing

Red flags

Know what’s buried in PEGA’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

PEGA says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer
  • Appian Corporation competes with Pegasystems to sell process-automation software to financial services, government, insurance and manufacturing customers, while their trade-secret lawsuit adds a direct financial risk for Pega. Watch the retrial: the earlier judgment was overturned, damages remain uncertain, and an adverse outcome could force Pega to raise debt or equity.

  • ServiceNow competes with Pegasystems for enterprise spending on software that runs customer service and lets staff build workflow applications with little coding. Its customer-service products and low-code development tools are the areas to watch for competitive pressure on Pega.

  • Salesforce competes with Pegasystems for businesses' budgets to manage customer relationships, automate sales and run customer service. Watch how its Agentforce 360 platform brings applications, data and AI agents together for customer-facing workflows—the overlap with Pega is here, rather than across Salesforce's entire subscription business.

  • Fair Isaac's FICO Software business competes with Pegasystems for customers buying automated decision tools, banking fraud software and marketing applications. Watch Software rather than total FICO revenue: its separate Scores business earns fees from credit scores and adds credit-market exposure that Pega does not share through this rivalry.

  • International Business Machines competes with Pegasystems for enterprise customers modernizing workflows and buying software that automates decisions. IBM's work using AI and hybrid cloud to modernize applications is the relevant competitive signal, rather than its broader infrastructure and financing businesses.

  • Microsoft competes with Pegasystems for enterprise software budgets through Dynamics, which overlaps with Pega's customer-engagement applications, and Power Platform, which overlaps with its tools for building workflows with little coding.

  • SAP competes with parts of Pegasystems' workflow and customer-engagement business through cloud applications that enterprises subscribe to and tools for developing business processes. Watch SAP BTP's application development, extensions and integrations, where its cloud-suite strategy overlaps with Pega's platform.

  • Oracle competes with Pegasystems for enterprise spending on software that manages customer relationships and customer experiences, including deployments at communications providers. News about those applications in communications is more relevant to Pega than Oracle's broad cloud, hardware and services results.

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  • Amdocs Limited competes with Pegasystems for communications and media providers buying customer-experience software, and also gets paid to implement and operate customers' systems. Watch its customer-experience work for telecom, broadband and media customers for a focused view of competition in one of Pega's customer groups.

Agenda

tomorrowTue, Oct 20

  1. Time to be announced
    Major

    Pegasystems Inc earningsThis company

    Pegasystems' report will show whether it can keep moving enterprise customers to cloud subscriptions while preserving the profitability of that business.

in 16 daysWed, Nov 4

  1. Time to be announced

    Fair Isaac Corporation earningsFICO

    Fair Isaac's report will show how demand for automated decision software is holding up, an area that overlaps with Pegasystems' decisioning products.

in 17 daysThu, Nov 5

  1. Time to be announced

    Appian Corporation earningsAPPN

    Appian's report will show whether enterprise spending on process-automation software is strengthening, in the market where it competes with Pegasystems for customers.

in 44 daysWed, Dec 2

  1. Time to be announced

    Salesforce, Inc. earningsCRM

    Salesforce's report will show whether businesses are putting more into customer-service and sales-workflow platforms, where it competes with Pegasystems for budgets.