iHuman competes with Jinxin’s Namibox for families paying for interactive, self-directed learning apps; both also offer content and smart devices. iHuman’s premium-content subscription revenue is the line to watch for demand in the household market Namibox serves.

Youdao competes for the household learning spending that pays for Jinxin’s Namibox self-learning materials and educational hardware, selling digital content, subscription learning tools and tutoring devices. Watch its learning-tool subscriptions and Dictionary Pens and Tutoring Pens rather than its advertising business for this overlap.

TAL Education Group competes with Jinxin for Chinese families’ supplemental learning budgets through learning content solutions and online enrichment offerings. Those offerings—not K–9 academic tutoring, which TAL no longer provides in mainland China—are the relevant competition for Jinxin’s digital self-learning content.

17 Education & Technology Group competes with Jinxin’s Namibox for Chinese schoolchildren’s digital learning needs through consumer personalized-learning products. But schools and education authorities are its main purchasers of paid teaching and learning software, so its consumer offering is more relevant to Namibox than school software sales.

Gaotu competes with Jinxin’s Namibox Chinese, mathematics and English self-learning materials by selling educational content and digital learning aids. Its books and digital auxiliary learning tools are the products to watch for this competition, rather than treating all its tutoring revenue as a comparable business.