Stock daily read

What happened with LFVN today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

LFVN in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

LifeVantage develops and markets products for consumers seeking nutritional support, weight management, gut health and personal care. Protandim is its largest product line; together with LifeVantage-branded supplements and TrueScience skin, hair and collagen products, it accounts for most revenue. The United States supplies most sales, and Japan is its largest overseas market.

Independent consultants explain the products, serve customers and encourage regular use. Customers pay LifeVantage for one-time purchases or monthly subscriptions, with orders available through its website and consultants’ referral sites. Consultants also buy products for personal use or resale. LifeVantage pays them commissions on their own and their downline networks’ product sales, not on recruiting consultants. Customers who are not consultants cannot resell products or earn commissions.

The business depends on retaining consultants who bring in and keep customers. Third-party manufacturers make all its products, and outside providers handle fulfillment and shipping. Product claims and the direct-selling compensation model are subject to regulation: claims that supplements diagnose, treat, cure or prevent disease could cause them to be regulated as drugs requiring approval before sale.

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Source: SEC filing

Red flags

Know what’s buried in LFVN’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

LFVN says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer
  • Nature’s Sunshine competes with LifeVantage for customers and independent consultants who buy nutritional and personal-care products for their own use or resale. Watch its changes to consultant training and financial incentives: both companies rely on attracting and keeping the people who sell their products.

  • USANA competes with LifeVantage to retain personal-use customers and recruit independent sellers for nutritional supplements marketed on their scientific backing. Watch USANA’s core nutritional active customer count, which includes personal-use buyers and resellers who purchased within the most recent three months—the customer base at the heart of this rivalry.

  • Nu Skin competes with LifeVantage for customers and independent sellers who sell beauty and wellness products directly to other people. Watch Nu Skin’s beauty and wellness product sales rather than its manufacturing revenue from outside customers; the former is where their businesses overlap.

  • Herbalife competes with LifeVantage for wellness customers and independent distributors, selling weight-management products and nutritional supplements to members who use or resell them. Its weight-management sales, including meal replacements and protein shakes, are the clearest product line to watch for this overlap; they accounted for 54.5% of Herbalife’s net sales in 2025.

Agenda

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    LifeVantage’s floating-rate credit line means the Fed’s decision on short-term borrowing costs can change what it pays in interest if it borrows.

in 13 daysMon, Nov 2

  1. Time to be announced

    Herbalife Ltd. earningsHLF

    Herbalife’s weight-management sales will show how demand for a product category shared with LifeVantage is changing.

in 14 daysTue, Nov 3

  1. Time to be announced
    Major

    Lifevantage Corporation earningsThis company

    LifeVantage earns most of its revenue from product sales to customers and independent consultants, and this report will show whether those buyers and sales are holding up.

  2. Time to be announced

    USANA Health Sciences Inc earningsUSNA

    USANA’s core nutrition active-customer count will show whether this direct competitor is keeping buyers and sellers engaged in a business that overlaps with LifeVantage’s.

in 16 daysThu, Nov 5

  1. Time to be announced

    NuSkin Enterprises, Inc. earningsNUS

    Nu Skin’s beauty and wellness product sales will show how demand is changing in an area that overlaps with LifeVantage’s skin and hair care products.