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Getty Images supplies images and video that companies, advertising agencies and media outlets use in commercial projects and reporting. Content cleared for commercial use brings in most revenue; news, sports and entertainment coverage and archive imagery form the other major business. Corporate customers are its largest source of revenue.
Customers pay for individual licenses or subscriptions. Annual subscriptions account for most revenue, making renewals of Getty Images Premium Access and iStock subscriptions important to the business. Getty Images serves premium buyers, while iStock offers lower-priced content mainly to small and medium-sized businesses. Unsplash combines free downloads with its paid Unsplash+ offering. The company also provides custom shoots and generative-AI image services, and licenses content and metadata for AI development.
Most revenue comes from content licensed from outside creators and partners, who receive royalties when their work is licensed. Exclusive content supplies most revenue, so the business depends on maintaining those relationships and the rights to distribute their work, as well as retaining subscribers. It does not depend heavily on any single customer or content supplier.
Contractual restrictions limit direct-to-consumer sales under the Getty Images trademarks and require consent from Getty Investments to sell, transfer or pledge those marks.
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Getty Images depends on demand for paid visual content, with Adobe Stock and Canva competing in creative content and the Associated Press in editorial coverage—key rivals missing from this list.
SHUTTERSTOCK, INC. competes with Getty Images to license stock images, video and music to creative customers, while their proposed merger makes regulatory and deal news matter to both. Watch its Content revenue for demand for licensed creative assets, and merger reviews for whether the deal can proceed.
Thomson Reuters competes with Getty Images through Reuters, which licenses news images and video to media customers. Watch Reuters rather than the group's overall results: professional information and software subscriptions dominate the broader business, while Reuters overlaps with Getty Images' editorial offering.
Veritone, Inc. competes with Getty Images by licensing content and representing content owners for media, entertainment, sports and advertising customers. Its Managed Services revenue covers this business and is more relevant to Getty Images than its main software business.
Fiverr International Ltd. gives business buyers an alternative to Getty Images' licensed creative assets and commissioned custom content: hiring freelancers through its marketplace. Buyers compare and purchase services with a defined scope, delivery time and price, so the overlap is in businesses' choice between buying existing content and commissioning work.
Fiverr International Ltd. earningsFVRR
Fiverr’s report will show whether business buyers are spending more on commissioned work that competes with Getty Images’ licensed creative assets.
Watch buyer activity and spending on Fiverr’s marketplace. If both strengthen, businesses may be commissioning more content, giving Getty Images’ licensed creative assets a stronger alternative to compete against; if they weaken, that competitive pressure may ease, but overall business demand may also be softer. Fiverr’s figures cannot show by themselves whether buyers switched from Getty Images. The takeaway is whether commissioned work is gaining ground as a use of creative budgets.
Thomson Reuters Corporation earningsTRI
Thomson Reuters’ Reuters news business competes with Getty Images for media customers, and its report will show how demand for paid news content is holding up.
Focus on revenue and growth for Reuters News if Thomson Reuters reports them separately, not the whole group, whose business is dominated by professional information and software subscriptions. Strength at Reuters News would show that media customers are still paying for news content and that Getty Images faces a capable rival in Editorial; weakness could ease that competitive pressure, but may also reflect tighter spending by media customers broadly. The takeaway is whether paid demand and competition in news content support Getty Images’ Editorial business.
SHUTTERSTOCK, INC. earningsSSTK
Shutterstock competes with Getty Images for creative customers licensing images, video and music, and its report will show how demand for those assets is holding up.
Focus on the change in Shutterstock’s Content revenue. Growth would show that creative customers are still buying licensed assets and that Getty Images faces a strong rival in its most direct creative-content market. A decline could reflect weaker market demand or competitive pressure; it would not establish how Getty Images itself performed. The takeaway is what demand and competition in licensed assets may mean for Getty Images’ Creative business.
Getty Images Holdings, Inc. earningsThis company
Getty Images earns money by licensing images, video and other content, and its report will show whether subscriptions and demand for that content are holding up.
Read total revenue alongside the changes in Creative and Editorial revenue, and watch annual subscriptions—products lasting at least 12 months. Revenue growth with steady annual subscriptions and demand across both categories would point to a broad customer base; weakness in subscriptions or either major category would make growth less reassuring, even if total revenue rose. Contract terms and download timing can also shift when licensing revenue is recognized. The conclusion is whether customers are still willing to pay to use Getty Images’ content over time.
