APPS in three months: buy, wait or sell?
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Digital Turbine helps app developers find users and advertisers reach people on mobile devices. Most revenue comes from On Device Solutions, which uses wireless-carrier and device-maker partnerships to deliver apps and display advertising within device features such as browser start pages and unlock screens. Developers and advertisers pay for app distribution and advertising, and Digital Turbine shares revenue with the carriers and device makers that provide access to users.
Its other business, App Growth Platform, connects advertising space in mobile apps and games with advertisers seeking customers. Publishers integrate its tools into their apps, allowing advertisers to bid for ad placements in real time. Advertisers can also run campaigns through DT DSP and DT Offer Wall. Digital Turbine earns fees tied to ad displays, installations, other customer actions or advertising spend, and pays publishers for their advertising space.
The business depends on advertising budgets and continued access to partner devices and apps. A small group of carriers supplies much of its device-based distribution; their agreements generally do not require them to distribute its products, and some allow early termination. Privacy laws also limit how it can use and share user information for advertising, including California restrictions on disclosures treated as sales of personal information.
The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.
Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
AppLovin competes with Digital Turbine for advertisers seeking mobile-app users and publishers seeking income from in-app ads. Watch Axon Ads Manager revenue, which accounts for substantially all of AppLovin’s revenue and reflects advertisers paying to reach their campaign goals.
Liftoff Mobile, Inc. competes with Digital Turbine by helping advertisers acquire mobile-app users and publishers sell in-app ad space. Its Core Advertising revenue is the line to watch for this overlap, rather than Other revenue from retired advertising platforms and non-advertising offerings.
Unity Software’s Grow Solutions competes with Digital Turbine’s AGP for advertisers’ mobile-app spending and publishers’ ad-monetization business. Watch Grow Solutions revenue, not revenue from Create Solutions tools used to build and run 2D and 3D content.
Alphabet competes with Digital Turbine on two fronts: Google Play distributes apps, while Google’s advertising platforms compete for advertisers’ budgets. Google Play is Digital Turbine’s primary rival to its app delivery through carriers and device makers; Google Services advertising revenue covers the separate advertising contest.
Magnite, Inc. and Digital Turbine both help publishers sell digital ad space automatically, but Magnite is more focused on connected TV than Digital Turbine’s mobile-app business. Magnite generally takes a share of buyers’ ad spending, so its connected-TV focus matters when comparing its results with Digital Turbine’s in-app advertising.
The Trade Desk competes with Digital Turbine’s DT DSP to help advertisers and agencies buy ad placements through automated bidding. Its platform fees generally rise with clients’ spending on the platform, making that spending the relevant measure of demand for this competing service.
Meta Platforms competes for marketers’ budgets by selling ads across its apps to customers who can also use Digital Turbine’s mobile advertising products. Watch advertising in its Family of Apps business, including Facebook and Instagram, rather than Reality Labs hardware, software and content sales.
Digital Turbine, Inc. earningsThis company
Digital Turbine distributes apps through carriers and device makers and sells in-app ad inventory, and this report will show whether that revenue is turning into better operating profit.
Compare revenue growth in ODS and AGP with revenue-share expense and other direct costs as a share of revenue. In fiscal 2026, revenue share was 43.1% of revenue, down from 48.0% the year before, while other direct costs rose from 7.0% to 8.3%; the company attributed the latter increase mainly to higher exchange bidding and platform fees. If revenue grows while both cost shares stay contained, app distribution and ad auctions are adding operating profit; if the shares rise, the extra revenue is not improving operating economics, and interest expense remains a further drag on net income.
Applovin Corporation earningsAPP
AppLovin’s Axon Ads Manager revenue shows how much advertisers are spending to reach app users and signals the mobile-ad competition Digital Turbine faces.
Watch revenue from AppLovin’s Axon Ads Manager. If it strengthens, advertisers are spending more to acquire users through mobile apps, pointing to firmer demand but also tougher competition for Digital Turbine’s AGP advertising budgets and app inventory. If it weakens, that demand is cooling and competitive pressure may ease, but the result alone would not show that Digital Turbine won the business.
The Trade Desk, Inc. earningsTTD
The Trade Desk’s platform fees generally rise with client spending, so its report shows how advertisers are spending on a competing automated ad-buying platform used in the same auction market as Digital Turbine’s DT DSP.
See whether The Trade Desk’s platform fees strengthen alongside client spending. Rising fees point to more active advertiser buying through automated platforms, giving Digital Turbine’s DT DSP more ad demand to pursue but also tougher bidding competition; if both weaken, spending on The Trade Desk’s platform is cooling, not proof that advertisers have shifted to Digital Turbine.