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Tesla unveils a hovering Roadster; shares give up opening gains on heavy volume

Tesla fell 2.1% as the Roadster reveal failed to sustain its opening lift. The stock remains in a pre-earnings retreat, with today’s loss matching the Nasdaq rather than pointing to a fresh company-specific setback.

Investment outlook

TSLA in three months: buy, wait or sell?

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Company

Company overview

Customers buy or lease Tesla’s vehicles directly through its website and company-owned stores, rather than independent dealers. Vehicle sales provide most of its revenue. Owners also pay for charging on its Supercharger network, repairs and optional software features, including subscriptions; non-Tesla drivers can also use the charging network. Tesla sells emissions-compliance credits to other automakers, although government actions have restricted certain credit programs.

Its second business serves customers who want to generate or store electricity. Tesla sells and leases Powerwall batteries for homes and small businesses and sells Megapack systems to businesses and utilities. It also supplies solar systems; under some commercial contracts, customers pay for the electricity those systems produce rather than buying the equipment.

Both businesses depend on a steady supply of battery cells. Tesla relies on suppliers including Panasonic and CATL, has qualified only a limited number and has little flexibility to switch. Its direct vehicle-sales model also faces legal restrictions in some jurisdictions.

Tesla has launched Robotaxi ride-hailing using Model Y vehicles and plans to add the purpose-built Cybercab. This service is distinct from the driver-assistance features in customer vehicles, which require drivers to remain fully engaged. Rules governing autonomous driving can restrict the service’s operation and expansion.

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Source: SEC filing

Red flags

Know what’s buried in TSLA’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

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  • Happening now
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Moat

TSLA says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
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  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Tesla’s results hinge on EV pricing and adoption, battery-storage deployments and autonomy execution; BYD, absent from this list, is an important EV rival and is also named in the supplied filings as a storage competitor.

  • Rivian competes with Tesla for consumers buying electric SUVs and pickups, with both selling directly to buyers. Watch demand and pricing for Rivian’s R1S SUV and R1T pickup as signals of conditions facing Tesla’s consumer vehicles.

  • XPeng competes with Tesla for mid- to high-end electric-car buyers in China, where Tesla also manufactures vehicles and earns substantial revenue. XPeng’s driver-assistance upgrades show how the features competing for those buyers are changing.

  • NIO competes with Tesla for electric-car buyers in China and selected international markets. Watch its premium NIO vehicles and family-oriented ONVO vehicles to gauge competition for those customer groups.

  • Li Auto competes for Chinese families considering Tesla SUVs, selling premium electric family vehicles. Its battery-electric i-series SUVs and L-series SUVs, which can be charged or refueled, show the alternatives those buyers can choose.

  • Tesla’s pricing reaches Lucid directly: Lucid sells its Air sedan and Gravity SUV to consumers also considering Tesla and identifies competitor price cuts as a risk to its prices and demand. Watch Lucid’s vehicle pricing and incentives for signs of pressure in this buyer segment.

  • General Motors competes with Tesla for U.S. crossover, luxury-car and pickup buyers through the electric vehicles it sells under Chevrolet and Cadillac.

  • Ford competes for Tesla’s potential buyers by selling electric crossovers and pickups, as well as hybrid alternatives.

  • Polestar competes with Tesla for premium electric-car buyers across overlapping international markets. Its revenue in Europe excluding the Nordics offers a regional view of demand relevant to that rivalry.

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  • Toyota competes with Tesla for passenger-car buyers, particularly consumers choosing between the hybrids Toyota sells and Tesla’s battery-electric cars.

  • Alphabet’s Waymo competes directly with Tesla’s Robotaxi for autonomous ride-hailing passengers, but Alphabet’s consolidated revenue is dominated by other businesses rather than this rivalry.

  • Uber competes with Tesla’s launched Robotaxi service for passengers’ trips, connecting riders with independent transport providers rather than selling them vehicles. Its Mobility business is the relevant part to watch, not Delivery or Freight.

  • Fluence Energy competes with Tesla’s Megapack by selling large battery-storage systems for utility and commercial projects. Watch its contracted storage backlog and deployments for signals of demand in the market supporting Tesla’s Megapack sales.

  • Tesla buys NVIDIA’s computing chips, or GPUs, to train autonomous-driving models, tying NVIDIA’s products to Tesla’s AI-development spending.

  • Tesla is a major customer of STMicroelectronics, which supplies automotive chips, so Tesla’s vehicle production matters to a supplier it buys from. Watch STMicroelectronics’ automotive business rather than its consumer-electronics sales for the closer read on this tie.

  • Stellantis competes with Tesla for vehicle buyers worldwide through its passenger-car, SUV and pickup brands. Its U.S. new-vehicle market share offers one concrete measure of its position in a market both serve.

  • Enphase Energy competes with Tesla’s Powerwall and residential solar offerings by selling integrated home solar and battery systems through distributors and installers. Watch its home-battery and solar-system sales for clues to the residential demand Tesla also serves.

  • SolarEdge Technologies competes with Tesla’s solar and storage products by selling equipment that converts solar power for use, batteries and energy-management systems. Its hardware revenue from residential, commercial and small-scale utility solar systems is the relevant line to watch.

  • Generac Holdings competes with Tesla’s Powerwall for homeowners’ spending on keeping power available, selling residential storage and backup-power systems. Its Residential products business is the closer comparison than its commercial and industrial equipment.

  • EVgo competes with Tesla’s paid Supercharger network by selling electricity to drivers at public fast chargers. Watch EVgo’s retail charging revenue, utilization and pricing for clues to the paid charging market that contributes to Tesla’s services and other revenue.

Agenda

tomorrowTue, Oct 20

  1. Time to be announced

    General Motors Company earningsGM

    GM's report will show how U.S. buyers respond to its electric crossovers, luxury cars and pickups, the same kinds of buyers Tesla competes for.

in 2 daysWed, Oct 21

  1. Time to be announced
    Major

    Tesla, Inc. earningsThis company

    Tesla's report will show whether its vehicle revenue and gross margin can hold up as its energy business grows.

in 8 daysTue, Oct 27

  1. Time to be announced

    Enphase Energy, Inc. earningsENPH

    Enphase Energy's report will show whether households are buying the solar and battery systems that compete with Tesla's home energy offerings.

in 9 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    For Tesla, Fed rate decisions track the cost of borrowing across the economy, which can change how affordable its vehicles are to buy and finance and what it pays to borrow.

in 16 daysWed, Nov 4

  1. Time to be announced

    Uber Technologies, Inc. earningsUBER

    Uber's report will show how its passenger-ride business is doing in a market where Tesla's Robotaxi also seeks riders.

in 18 daysFri, Nov 6

  1. 8:30 AMET pre-market

    Non Farm Payrolls (Oct)

    For Tesla, the monthly jobs report counts jobs added or lost and signals hiring and income conditions that can affect consumers’ ability to buy its vehicles and energy products.

in 21 daysMon, Nov 9

  1. Time to be announced

    EVgo Inc. earningsEVGO

    EVgo's report will show whether drivers are using and paying for public fast charging, the market that also contributes to Tesla's paid Supercharging business.

in 28 daysMon, Nov 16

  1. Time to be announced

    XPeng Inc. earningsXPEV

    XPeng's report will show whether Chinese mid- to high-end electric-car buyers are responding to its vehicles and driver-assistance upgrades, in a market Tesla also serves.

in 29 daysTue, Nov 17

  1. 8:30 AMET pre-market

    Retail Sales MoM (Oct)

    For Tesla, retail sales track how much consumers spend at retailers, offering a read on the spending and affordability conditions that can affect purchases of its vehicles.

  2. 9:15 AMET pre-market

    Industrial Production MoM (Oct)

    For Tesla, industrial production and capacity use track how much factories, mines and utilities produce and use their capacity, indicating demand and supply conditions for the inputs and production capacity its vehicle and energy businesses rely on.

in 35 daysMon, Nov 23

  1. Time to be announced

    Fluence Energy, Inc. earningsFLNC

    Fluence Energy's report will show whether customers are still contracting for and installing the large storage systems that compete with Tesla's Megapack.