SRAD in three months: buy, wait or sell?
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- Buy / Wait / Sell rating
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- vs. the market
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Uses news and trading volume to explain the day’s move and how it relates to the market.
Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.
Sportradar Group AG helps sports betting operators run their services. It supplies live match data, odds and video, and can handle pricing bets, accepting or rejecting wagers, and managing betting risk on clients’ behalf. Clients include Bet365, DraftKings and FanDuel. Betting data, content and related technology services generate most of its revenue.
Operators pay under recurring contracts, generally with minimum payments, or share their gaming revenue with Sportradar. Fixed-fee recurring arrangements provide most revenue, while revenue-sharing ties part of its income to clients’ betting performance. A smaller business sells advertising, sports content and technology to media companies and other businesses, alongside performance-analysis and integrity-monitoring services for sports organizations.
The business depends on continued access to sports data and video rights through league and federation partnerships, including the NBA, MLB and UEFA. Losing or failing to renew rights can force it to limit offerings; some jurisdictions require official data. Clients also need accurate data delivered quickly to settle bets and produce content. Sports-betting laws limit where Sportradar and its clients can operate, and some markets require Sportradar to hold a supplier license.
The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.
Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Sportradar depends on sports-data and video rights from leagues such as the NBA and MLB, while privately held Stats Perform is another competitor to watch.
Genius Sports Limited competes with Sportradar for sportsbooks’, leagues’ and media companies’ spending on live sports data, betting technology and fan engagement. Sportsbooks often use both providers, so watch Genius’s data-rights coverage and sportsbook relationships rather than treating every customer win as a loss for Sportradar.
DraftKings buys Sportradar sports data to settle customers’ sportsbook bets, so expanding betting activity supports demand for Sportradar’s operator services. Watch DraftKings’ sportsbook activity as legal markets expand, rather than short-term betting revenue, which can swing with results and payouts.
Flutter Entertainment and its FanDuel brand are Sportradar clients, so expansion of regulated sports betting markets supports both their customer-betting businesses and Sportradar’s data and technology services. Watch their sportsbook operations rather than Flutter’s broader mix of online gaming and other products.
Super Group (SGHC) Limited’s Betway buys Sportradar sportsbook services globally and uses it to accept or decline proposed bets in Africa through Managed Trading Services. Watch Betway Africa’s gaming performance: Sportradar’s managed-trading contracts generally share client gaming revenue above a minimum fee, and most also share losses.
Grandstand Limited competes for gambling operators’ spending on sports data and on marketing that brings them new customers, overlapping with Sportradar’s data and advertising services. Its marketing revenue grew 5% in 2025, a concrete measure to watch for demand in this shared customer group.
Caesars Entertainment is a Sportradar client taking customers’ bets through retail and online sportsbooks, but its broader casino business makes total results a less focused guide to Sportradar’s service demand. Watch Caesars’ sportsbook business rather than casino, hotel or restaurant performance.
Super Group (SGHC) Limited earningsSGHC
Super Group's report will show whether Betway Africa's gaming activity is supporting the revenue-linked fees Sportradar earns for managed trading.
Look at Betway Africa's gaming performance and any related activity or revenue measures Super Group reports. Stronger activity would support more of Sportradar's fee tied to client gaming revenue, above the contractual minimum; weaker activity would mean less support for that variable fee and greater reliance on the minimum.
Genius Sports Limited earningsGENI
Genius Sports' report will show how it is competing for live-data and betting-technology spending that Sportradar also seeks.
Watch Genius Sports' data-rights coverage and sportsbook relationships, not each customer win as a loss for Sportradar. Stronger coverage and relationships indicate sustained competition for the same spending; weaker signs may ease that pressure, although sportsbooks can use both providers.
Sportradar Group AG earningsThis company
Sportradar's report will show whether betting operators' demand for its data, odds and trading services is covering the cost of sports rights and technology.
Read revenue growth alongside operating margin. Growth with a stable or rising margin says customer demand is covering data-rights and service costs; growth with a falling margin says those costs are taking a larger share of revenue.