Stock daily read

What happened with SFST today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

SFST in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Southern First Bancshares is the holding company for Southern First Bank, which serves individuals and small and medium-sized businesses in South Carolina, North Carolina and Atlanta, Georgia. The bank takes deposits and lends to customers for business, housing and other personal needs. Client deposits provide its main source of lending funds, supplemented by wholesale funding and borrowings.

Borrowers pay interest, and the bank keeps the difference after paying interest on deposits and borrowings. This is its main source of earnings, with loans generating most of its interest income rather than investments. Mortgage banking and account and payment-service fees provide a smaller income stream.

Most loans are secured by residential or commercial real estate, tying the business to borrowers’ ability to repay and property values in its local markets. Earnings also depend on retaining deposits and how loan yields move relative to funding costs. Regulators can restrict commercial real estate lending. The holding company relies on the bank’s profits and dividends to meet its own expenses and obligations, and regulators can limit those dividends.

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Source: SEC filing

Red flags

Know what’s buried in SFST’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

SFST says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer
  • Truist competes with Southern First for borrowers and depositors in South Carolina, North Carolina and Georgia, with a larger branch network and higher lending limits. Watch its deposits in those states for a read on competition for the funds Southern First uses to lend to individuals and smaller businesses.

  • First Horizon competes with Southern First for business borrowers and customer deposits in overlapping southeastern U.S. markets.

  • Regions competes with Southern First for businesses needing banking services, households seeking loans and customers placing deposits in overlapping southeastern U.S. markets.

  • Wells Fargo competes directly with Southern First for individuals’ and businesses’ deposits and loans, including home mortgages, backed by greater resources and lending limits. Its mortgage business is worth watching alongside Southern First’s lending to homeowners.

  • Bank of America’s much larger retail network competes with Southern First for individual and small-business banking customers. Watch its consumer and small-business customer base to gauge the scale Southern First faces while competing on service, convenience and pricing.

  • MetroCity Bankshares and Southern First compete in Atlanta for individuals’ and smaller businesses’ deposits and loans built around banker relationships. MetroCity’s tailored lending and service in multi-ethnic communities show how it competes for those customers.

  • Southern Missouri Bancorp and Southern First both use deposits to fund lending heavily backed by property, so mortgage credit conditions and deposit costs matter to both. Watch Southern Missouri’s mortgage credit quality and the interest it pays for deposits as cross-checks on Southern First’s lending income.

  • Great Southern competes with Southern First for commercial borrowers in Atlanta and Charlotte; both earn the difference between interest received on property and business loans and interest paid on deposits. Watch Great Southern’s deposit pricing against its adjustable-rate and shorter-term loan yields for a comparison of lending spreads.

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  • OceanFirst and Southern First both concentrate lending in commercial and residential property, making OceanFirst’s property-loan credit performance a useful cross-check on Southern First’s earnings. Focus on loans to commercial property investors and homeowners rather than treating all its business loans alike.

  • SmartFinancial’s SmartBank and Southern First compete for Georgia banking customers, and both earn loan income while paying interest to depositors. SmartBank also finances southeastern small businesses’ heavy equipment, semi-trucks and trailers, offering another view of business borrowing alongside its deposit costs.

  • Trustmark competes with Southern First for banking customers in Atlanta, although its wider banking and wealth-management franchise is centered farther west. Its Georgia business, primarily in Atlanta, is the relevant part to watch rather than its whole franchise.

Agenda

tomorrowWed, Oct 21

  1. Time to be announced

    Great Southern Bancorp Inc earningsGSBC

    Great Southern’s report will show how deposit costs are changing against commercial-loan yields, providing a comparison for Southern First’s own loan-and-deposit spread.

in 7 daysTue, Oct 27

  1. Time to be announced
    Major

    Southern First Bancshares, Inc. earningsThis company

    Southern First earns mainly from the gap between interest on loans and interest paid on deposits, and this report will show whether that gap holds up as property-loan credit costs affect profit.

  2. Time to be announced

    OceanFirst Financial Corp earningsOCFC

    OceanFirst’s report will show how loans to commercial-property investors and homeowners are performing, a credit check on the property-heavy lending that Southern First also does.

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    For Southern First Bank, the Fed’s decision on the rate that guides borrowing costs affects interest earned on its loan-heavy assets and interest paid to depositors, changing the gap that drives net interest income.