MSC in three months: buy, wait or sell?
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Studio City International Holdings Limited’s business centers on a single resort in Macau’s Cotai district. Casino-contract payments are its largest individual revenue source, and hotel stays are another major source. The casino mainly serves mass-market players, while hotels such as W Macau, dining and attractions such as the Golden Reel draw a broader mix of visitors.
The company provides the casino premises and related services but does not hold a Macau gaming license. A Melco Resorts subsidiary runs Studio City Casino under its own concession, controls daily operations and staffing, and decides the mix of gaming tables and machines. It deducts gaming taxes and operating costs from casino gaming revenue and pays the remainder to the company. Studio City operates the resort’s non-gaming businesses, earning revenue from guests’ stays and spending on hospitality and leisure facilities.
All revenue comes from this Macau property, and the business depends significantly on mainland Chinese visitors’ willingness and ability to travel and spend there. Travel rules and restrictions on cross-border money transfers therefore shape demand. The company also relies on Melco Resorts for substantial staffing and administrative support, and its casino business depends on the operator retaining its concession and the casino agreement remaining in place.
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Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Studio City depends on Melco Resorts & Entertainment subsidiaries to run its casino and provide essential staffing and management, even as Melco’s other Macau resorts compete for the same patrons. Watch staffing costs and mass-market gaming at Studio City: Melco’s operator deducts gaming taxes and operating costs before Studio City receives the remainder as casino-contract revenue for providing facilities and related services.
Las Vegas Sands competes directly with Studio City for Macau mass-market casino patrons, hotel guests and leisure spending, with both offering gaming and non-gaming attractions. Its Macau mass-market gaming results are the closest comparison for the customer spending Studio City is targeting, including premium mass patrons.
Wynn Resorts’ Wynn Palace and Wynn Macau compete with Studio City for premium casino patrons and upscale resort guests, combining gaming with hotels, dining and entertainment. Watch those two Macau resorts’ success in attracting repeat premium guests as Studio City seeks to grow its premium mass-market business.
MGM Resorts International competes with Studio City for casino and resort guests through MGM China’s two Macau properties. Watch its Macau casino business rather than its US resorts or online gaming operations when comparing the visitor spending available to Studio City, whose revenue comes entirely from Macau.
Las Vegas Sands Corp. earningsLVS
Las Vegas Sands’ report will show whether Macau mass-market patrons are spending more or less at casinos competing with Studio City.
Focus on Las Vegas Sands’ Macau mass-market gaming, not its results in other markets. Strength there says spending is firmer among the patrons it and Studio City seek; weakness points to pressure on the customer demand Studio City targets.
Studio City International Holdings Limited earningsThis company
Studio City’s report will show whether mass-market casino play is growing and bringing guests to spend on its hotels, dining and entertainment too.
Read casino-contract revenue alongside room revenue and non-gaming revenue from food, entertainment and retail. Growth in all three says guests are spending beyond the casino and demand is reaching across the resort. If casino-contract revenue rises while non-gaming revenue falls, gaming is carrying revenue while spending elsewhere remains weak.