Company overview

LuxExperience B.V. serves shoppers seeking selected designer goods and personalized service. Mytheresa, NET-A-PORTER and MR PORTER sell current-season luxury merchandise and together generate most of its sales. YOOX serves a different audience seeking previous-season designer collections at lower prices. Customers buy through the group’s websites and apps, with personal shoppers and exclusive events supporting its relationships with high-spending clients.

The group generally buys merchandise from brand partners and earns the difference between its purchase cost and selling price, before operating expenses. In some arrangements, the brand retains ownership of the inventory and may ship directly to the buyer; LuxExperience earns a commission instead. It often commits to purchases before the selling season and generally cannot return unsold goods, so matching stock to demand and avoiding heavy markdowns matter to earnings.

Both luxury businesses rely heavily on repeat purchases: a small group of top customers accounts for a large share of merchandise sold. Supply also depends on brand partners, with no guaranteed supply arrangements and some brands restricting where their products may be sold. Cross-border sales must comply with sanctions and import and export restrictions, which limit eligible goods and destinations.