Company overview

Consumers buy Jowell Global’s products through its Juhao Mall website and mobile app or through authorized Love Home Stores. The company sources goods from outside manufacturers and suppliers, including products sold under its own brands. Online shoppers pay it directly; authorized retailers buy its goods at discounted prices and resell them to consumers. Health and nutritional supplements generate most revenue, with cosmetics and household products contributing smaller shares. Independent merchants also run stores on the platform, but their service fees contribute little revenue.

Supply depends heavily on Longrich Group, which provides the vast majority of the company’s purchases and is controlled by major shareholder Zhiwei Xu. Jowell Global places individual orders rather than relying on a long-term contract with this supplier.

Jowell Global operates the platform through contracts with Shanghai Juhao rather than direct ownership. This structure addresses China’s foreign-investment restrictions on telecommunications services, although whether its activities qualify for the e-commerce exception remains uncertain. Shanghai Juhao holds the EDI license permitting the mall to host third-party stores and sell third-party-sourced goods.