What happened with ASUR today?
No read yet
Uses news and trading volume to explain the day’s move and how it relates to the market.
Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.
Asure Software helps employers calculate payroll, file payroll taxes and manage employee records, working hours and benefits through its cloud-based Asure HCM platform. Its employer-facing offerings mainly serve small and mid-sized businesses, which can use the software themselves or pay Asure to perform specified payroll and HR tasks. It also handles payroll-tax filing and payment processing for payroll service bureaus, large employers and systems integrators.
Most revenue comes from recurring software and service fees, with charges that can vary by employee count or transaction volume. Asure sells directly, but most end clients contract with resellers that offer its software under their own names; those resellers pay Asure recurring license fees. Revenue therefore depends on customers continuing to use the services, the number of employees they manage and reseller relationships.
Asure also collects employer funds before paying employees and tax authorities, earning interest while those funds await disbursement. Banks and third-party payment processors execute the transfers. This part of the business depends on those partners and on maintaining money-transmission or payroll-processor licenses where required; licensing rules can restrict its payment activities.
The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.
Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Asure’s results hinge on small and midsized employers’ employee counts and demand for outsourced payroll, while private rivals Gusto, isolved and UKG also shape competition.
Paychex competes with Asure for employers buying payroll, HR compliance, benefits and time-and-attendance services. More than 60% of Paychex’s fiscal 2026 revenue came from solutions other than payroll processing, making its broader HR offering worth watching alongside payroll.
ADP competes with Asure for small-business and midmarket employers paying for payroll, employee management, time tracking and payroll-tax services. Its RUN Powered by ADP product for small businesses and ADP Workforce Now for midsized and large North American businesses are the offerings to watch for competition in Asure’s core customer market.
Paylocity Holding Corporation and Asure both collect recurring fees from employers for cloud payroll and employee-management software, so client employee counts affect both businesses’ revenue. Watch Paylocity’s client workforce counts, not just the number of employers it serves.
Paycom Software competes with Asure for employers buying cloud payroll bundled with HR, recruiting and time-and-labor tools. Payroll has historically generated most of Paycom’s revenue, but its single-price bundles mean other applications’ revenue is generally not tracked separately.
TRINET GROUP, INC. competes directly with Asure’s software and managed services by handling payroll, benefits and HR compliance for small and midsized employers through its administrative-services offering, or ASO. Watch that offering rather than TriNet’s core business, which shares employer responsibilities with clients: ASO does not involve co-employment or access to TriNet-sponsored health plans.
Insperity, Inc competes with Asure for small and midsized employers’ payroll and HR outsourcing budgets through its full-service HR offerings and HRCore payroll platform. Its largest revenue source, HR360, handles payroll and employment administration alongside benefits and compliance, making it the service to watch for broader HR outsourcing demand.
Automatic Data Processing earningsADP
ADP’s report will show how small and midsized employers are responding to payroll and workforce services in the market where ADP and Asure compete.
If ADP reports strength in small-business or midmarket payroll clients, usage or revenue, demand in the overlapping market is holding up—and a competitor is attracting employers; that does not prove Asure is losing customers. Weakness could reflect softer employer demand or workforce levels, not an automatic gain for Asure. The report tests the health of the shared market and the strength of a competitor, not Asure’s own customer results.
Fed Interest Rate Decision
Asure earns interest on client funds held before payroll-tax remittances and employee payments, so the Fed’s decision on short-term borrowing costs can change what the company earns while those funds are invested.
Expected4.0%Last release4.0%
If it comes in above expectations
Higher rates across the economy could lift the return Asure earns on invested client funds, increasing its interest income; its own borrowing costs may also rise if debt reprices.
If it comes in below expectations
Lower rates across the economy could reduce the return Asure earns on invested client funds, lowering its interest income; its own borrowing costs may fall if debt reprices.
Asure Software, Inc earningsThis company
Asure Software’s report will show whether recurring payroll, tax and time-and-attendance revenue can grow without hardware and lower-margin time-and-attendance sales weighing further on margins.
Read recurring-revenue growth alongside gross margin. Faster recurring growth with a steady or improving margin would show that payroll, tax and related services are expanding without sacrificing overall profitability. If total revenue grows mainly on hardware while recurring growth slows and gross margin falls, the growth is coming from a less profitable mix. The conclusion is whether Asure can turn growth in software and processing services into steadier gross profit.
Paylocity Holding Corporation earningsPCTY
Paylocity’s report will show how its clients’ workforce counts are changing, a test of the employee-based revenue pool it shares with Asure.
Separate changes in Paylocity’s client employee counts from changes in the number of employer clients. Rising workforce counts point to a larger base for fees tied to employees or payroll transactions; if employer counts hold but employee counts fall, the fee base per client may shrink, posing a similar risk to Asure. The conclusion is that more clients and more employees within each client are different sources of growth.
