Stock daily read

What happened with WH today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

WH in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Wyndham Hotels & Resorts primarily serves hotel owners who want a brand, access to reservations and marketing support. Owners join its franchise network and pay ongoing royalties based on room revenue. The network spans economy through luxury hotels, but economy and midscale properties make up most of it. Wyndham Rewards supports the brands by rewarding stays and encouraging repeat visits.

Royalties and franchise fees, together with marketing and reservation fees, account for most revenue. Owners pay the latter fees to fund booking systems, distribution, advertising and related services; Wyndham is generally contractually required to spend those collections on the agreed services. Its earnings therefore depend on how many hotels join and remain in the network, how full their rooms are and what guests pay. Most royalties come from the United States, despite the network’s international reach.

Wyndham also licenses its names to Travel + Leisure Co., receiving significant royalties and other fees tied to that company’s sales of vacation ownership interests and other vacation products and services. This income depends on Travel + Leisure’s sales, payments and continued use of the licensed brands.

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Source: SEC filing

Red flags

Know what’s buried in WH’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

WH says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer
  • Choice Hotels competes with Wyndham for hotel owners paying to use its brands and travelers seeking value. Both franchise businesses depend on room growth, revenue per available room and royalty rates, making those the useful comparisons in Choice’s results.

  • InterContinental Hotels Group competes with Wyndham for hotel franchisees and travelers; both mainly earn fees from owners using their brands rather than owning hotels themselves. Watch IHG’s hotel-system growth for evidence of its ability to attract owners to its brands.

  • Hilton competes with Wyndham for hotel owners and guests, with both earning fees tied to branded hotels’ room revenue and system growth. Hilton collects fees for managing hotels and licensing brands to owners; growth in its franchised and licensed rooms is the closer comparison with Wyndham.

  • Marriott International competes with Wyndham for lodging guests, and both license hotel brands to owners who pay royalties tied to room revenue. Marriott’s hotel-brand royalty income is therefore a useful comparison for Wyndham’s franchise revenue.

  • Wyndham depends on Travel + Leisure Co. for significant royalties: Travel + Leisure licenses Wyndham’s brands and pays fees tied to sales of vacation ownership interests and other vacation products. Watch those sales and its ability to pay royalties, since weakness can reduce Wyndham’s license and other fee revenue.

  • Hyatt Hotels competes with Wyndham for hotel owners paying for brand and management services, and for guests, but Hyatt has greater exposure to upscale hotels and resorts. Its select-service hotel business is a closer comparison with Wyndham than its resort business.

  • Airbnb competes for travelers who might otherwise book Wyndham-branded hotels by connecting guests with hosts offering overnight stays. Its accommodation marketplace offers an alternative to Wyndham’s hotels, rather than another hotel-brand franchise system.

Agenda

in 2 daysWed, Oct 21

  1. Time to be announced
    Major

    Wyndham Hotels & Resorts, Inc. earningsThis company

    Wyndham collects royalties mainly from franchised hotels’ room revenue, and its report will show whether hotel performance and room growth are both supporting that income.

in 8 daysTue, Oct 27

  1. Time to be announced

    Travel + Leisure Co. earningsTNL

    Travel + Leisure Co.’s report will show whether its vacation-product sales and ability to pay support the related fees Wyndham collects.

in 14 daysMon, Nov 2

  1. Time to be announced

    Choice Hotels Intnl. earningsCHH

    Choice Hotels’ report will show whether room growth and room revenue at its franchised hotels point to demand conditions Wyndham faces in the same franchise business.

in 17 daysThu, Nov 5

  1. Time to be announced

    Airbnb, Inc. earningsABNB

    Airbnb’s report will show whether its home-sharing marketplace is drawing travelers who might otherwise book Wyndham-branded hotels.