Stock daily read

What happened with NDLS today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

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Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

NDLS in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Noodles & Company serves lunch and dinner at restaurants across the United States, with customizable, cooked-to-order noodle and pasta dishes inspired by different cuisines. Customers pay for meals eaten in the restaurant, taken away or delivered. Company-owned restaurants generate nearly all revenue; franchise operators contribute a smaller stream of royalties and initial franchise fees.

Most sales come through digital ordering on its app, website and third-party delivery platforms. These orders are either picked up or delivered, making reliable ordering systems and third-party delivery service important to the business. Delivery-provider charges also affect what restaurants retain from each sale.

Restaurant profitability depends on attracting repeat visits and setting menu prices that cover ingredients, labor and rent without discouraging customers. The company leases its locations, and closing a restaurant can leave it responsible for rent. Its credit agreement also restricts new restaurant growth and new leases.

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Source: SEC filing

Red flags

Know what’s buried in NDLS’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

NDLS says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer
  • Chipotle Mexican Grill competes with Noodles & Company for customers buying customizable fast-casual meals; both run largely company-owned U.S. restaurants and take substantial orders digitally. Chipotle’s digital food and beverage sales are worth watching alongside Noodles’ online ordering business.

  • Sweetgreen competes with Noodles & Company for customers choosing customizable fast-casual bowls and salads. Both sell meals through company-operated U.S. restaurant networks, making Sweetgreen another place to watch competition for those meal purchases.

  • El Pollo Loco competes with Noodles & Company for customers wanting convenient, freshly prepared meals at accessible prices, offering fire-grilled chicken, bowls and salads against Noodles’ cooked-to-order menu. Watch its meal pricing: El Pollo Loco says its entrees typically cost less than fast-casual meals but slightly more than quick-service meals.

  • Darden Restaurants’ Olive Garden competes with Noodles & Company for customers’ pasta-meal spending, but its full-service restaurants cater to a different dining occasion than Noodles’ fast-casual format. Olive Garden’s food and beverage sales are the relevant part of Darden to watch for this rivalry.

  • Wingstop competes with Noodles & Company for made-to-order lunch and dinner purchases, selling wings, tenders and chicken sandwiches for dine-in, carryout and delivery. Unlike Noodles, which gets restaurant revenue from meals sold at company-owned locations, Wingstop primarily collects royalties, advertising fees and franchise fees from franchisees, so its revenue reflects a different business model.

Agenda

in 8 daysWed, Oct 28

  1. Time to be announced

    Chipotle Mexican Grill, Inc. earningsCMG

    Chipotle's report will show demand for its customizable fast-casual meals and digital orders, offering Noodles & Company a read on the customer market they share.

  2. 2:00 PMET

    Fed Interest Rate Decision

    For Noodles & Company, the Fed’s decision on its benchmark interest rate matters because it can change the rate on the company’s variable-rate borrowing, affecting interest paid and cash available for restaurant operations.

in 15 daysWed, Nov 4

  1. Time to be announced
    Major

    Noodles & Company earningsThis company

    Noodles & Company's report will show whether it can turn restaurant sales growth into better operating economics.

in 16 daysThu, Nov 5

  1. Time to be announced

    El Pollo Loco Holdings, Inc. earningsLOCO

    El Pollo Loco's report will show how customers respond to its comparatively accessible meal prices, a signal of the pricing competition Noodles & Company faces.