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What happened with FELE today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

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Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

FELE in three months: buy, wait or sell?

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In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Water equipment generates most of Franklin Electric’s revenue. The company makes pumps, motors and controls that draw groundwater, move water and handle wastewater for homes, farms, municipalities and industry. It sells to specialist distributors and equipment manufacturers. Through its U.S. Headwater Companies distribution business, it also sells groundwater equipment directly to water-well contractors and helps them select equipment before installation.

Its smaller Energy Systems business supplies equipment that moves fuel from storage tanks to gas-station dispensers and monitors and contains it. Buyers include petroleum equipment distributors and major oil companies. This business also serves power and data-center infrastructure markets.

Water-equipment demand depends partly on homebuilding and the use of private wells. Agricultural demand varies with seasons, weather and commodity prices. Restrictions on private wells or a shift to municipal water supplies can reduce demand. No single customer accounts for a large share of company sales.

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Source: SEC filing

Red flags

Know what’s buried in FELE’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

FELE says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Franklin Electric’s results depend chiefly on demand for water pumps and groundwater equipment, with Xylem and privately held Grundfos also worth watching as principal water-products rivals.

  • Pentair competes with Franklin Electric for residential, commercial and industrial spending on water-supply, irrigation, wastewater pumping and water-treatment equipment. Watch its residential and irrigation pump business in Water Solutions from 2026, rather than its former home in Flow.

  • The Gorman-Rupp Company competes with Franklin Electric to supply pumps and pumping systems for water transfer, wastewater and agriculture.

  • Vontier Corporation’s Gilbarco Veeder-Root competes with Franklin Electric for spending on equipment that pumps and monitors fuel at petroleum stations. Its Environmental & Fueling Solutions business is the relevant comparison for Franklin Electric’s fuel equipment, not Vontier’s convenience-store payment software.

  • Dover competes with Franklin Electric to supply petroleum fueling equipment through its Clean Energy & Fueling businesses. Those businesses are the part to watch for competition facing Franklin Electric’s fuel-pumping, containment and monitoring equipment, rather than Dover’s diversified total sales.

  • A. O. Smith competes with Franklin Electric in U.S. water-treatment equipment, but its business is dominated by water heaters for homes and commercial buildings. Its U.S. water-treatment business is therefore the closer comparison, not overall water-heater sales.

  • Watts Water Technologies and Franklin Electric both serve spending on installing, replacing and upgrading residential and commercial water systems: Watts supplies water-control and protection equipment, while Franklin supplies pumps, controls and treatment equipment. Watch Watts’ residential and commercial flow-control and protection sales, sold largely through wholesale distributors, for a view of that building-water market.

Agenda

tomorrowTue, Oct 20

  1. 8:30 AMET pre-market

    Housing Starts (Sep)

    Franklin Electric’s residential water-well systems depend on homebuilding: more new homes can mean more demand for its pumps and related equipment, supporting sales, while less building can weaken them.

in 3 daysThu, Oct 22

  1. Time to be announced

    Dover Corporation earningsDOV

    Dover’s Clean Energy & Fueling businesses will show how demand for petroleum-station equipment is developing in a market where it competes with Franklin Electric.

in 4 daysFri, Oct 23

  1. Time to be announced

    The Gorman-Rupp Company earningsGRC

    The Gorman-Rupp Company’s pump business will show whether demand is strengthening or weakening in the water-pumping markets it shares with Franklin Electric.

in 9 daysWed, Oct 28

  1. Time to be announced
    Major

    Franklin Electric Co Inc earningsThis company

    Franklin Electric’s report will show whether peak-season demand for its water pumps and related equipment translated into sales and profit that held up against costs.

in 16 daysWed, Nov 4

  1. Time to be announced

    Watts Water Technologies, Inc. earningsWTS

    Watts Water Technologies’ residential and commercial flow-control and protection sales will show how demand is moving in the building-water market it shares with Franklin Electric.

in 29 daysTue, Nov 17

  1. 9:15 AMET pre-market

    Industrial Production MoM (Oct)

    Franklin Electric’s sales of products used in energy and mining depend on those industries’ output, so stronger factory, mine and utility activity can support customer purchases while weaker activity can reduce them.