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DICK’S Sporting Goods serves shoppers buying gear for sports, fitness and everyday wear. Its U.S. retail business includes DICK’S Sporting Goods, golf specialist Golf Galaxy and outdoor retailer Public Lands. It also owns Foot Locker, which sells footwear and apparel across North America, Europe, Asia and Australia. Merchandise purchases supply most of the company’s revenue, with footwear the largest category, followed by equipment and apparel. Customers can shop in stores, on websites or through apps; stores also fill online orders and handle pickups and returns.
The company depends heavily on Nike, its largest merchandise supplier, and has no long-term purchase contracts with its vendors. It must also choose inventory that matches changing sports and fashion preferences: long sourcing lead times limit how quickly it can adjust, and unsold merchandise may need discounts that reduce margins.
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Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.
Academy Sports and Outdoors competes with DICK’S for U.S. shoppers buying sporting equipment, outdoor gear, athletic apparel and footwear in stores and online. Its apparel and footwear sales offer a comparison for demand in categories both retailers sell.
DICK’S relies on Nike for merchandise while also competing with Nike’s direct sales of athletic footwear and apparel to the same shoppers: Nike accounted for approximately 31% of consolidated merchandise purchases across DICK’S and Foot Locker in fiscal 2025. Nike’s footwear and apparel product news matters to the assortment DICK’S can offer.
Deckers supplies HOKA running shoes to DICK’S but also sells them directly to consumers. Demand for HOKA is therefore relevant to DICK’S growing footwear business, while the two companies compete for the purchase.
DICK’S retail banners buy brands such as The North Face, Timberland and Vans from VF, which also sells those products directly to consumers. VF is thus both a source of branded merchandise for DICK’S and another place its shoppers can buy it.
Caleres’ Famous Footwear stores compete with DICK’S and its Foot Locker banners for families’ branded shoe purchases. Famous Footwear’s sales are the relevant comparison for DICK’S, rather than Caleres’ separate footwear-brand business.
Lululemon competes for shoppers buying performance athletic apparel, footwear and fitness accessories that DICK’S sells through national and owned or licensed brands. Lululemon’s apparel product launches are worth watching against DICK’S own-brand offering, which earns higher gross margins than similar national-brand products.
Sportsman’s Warehouse competes with DICK’S and Public Lands for shoppers buying fishing and camping gear, outdoor apparel and footwear, though its hunting and shooting focus limits the overlap. Its fishing and camping business is a closer comparison for DICK’S than its hunting and shooting sales.
Columbia supplies outdoor apparel and footwear that DICK’S sells, but also sells directly to the consumers shopping those categories at DICK’S. It provides merchandise for DICK’S outdoor business while competing for the same purchases.
YETI supplies premium coolers and drinkware for DICK’S to sell, while also selling those outdoor products directly to consumers. DICK’S carries the products, but shoppers can also buy them from YETI itself.
Deckers Outdoor Corp earningsDECK
Deckers’ report will show whether demand for HOKA running shoes is strong enough to support both its direct sales and the footwear DICK’S Sporting Goods sells.
Look at Deckers’ HOKA demand and sales. Stronger demand would indicate greater customer interest in the HOKA footwear DICK’S sells; weaker demand would point to pressure on those sales, while Deckers’ direct channels continue to compete for the same purchases.
Retail Sales MoM (Oct)
Retail sales track how much consumers spend at stores, which can affect purchases of footwear, apparel and sporting goods at DICK’S and the sales those purchases generate.
Stronger retail sales suggest consumers are spending more, which could support purchases of DICK’S footwear, apparel and sporting goods; weaker sales suggest less spending and could weigh on those purchases and sales.
Dick's Sporting Goods, Inc. earningsThis company
DICK’S Sporting Goods’ report will show whether comparable sales in its core business keep growing and whether sales and operating performance improve at Foot Locker.
Read DICK’S comparable sales alongside Foot Locker sales and segment profit. Steady growth in the former and improvement in the latter would show customer demand and integration supporting the combined business; weaker DICK’S sales with Foot Locker still losing money would show that greater scale has not yet produced stronger operating performance.
Academy Sports and Outdoors, Inc. earningsASO
Academy Sports and Outdoors’ report will show whether U.S. shoppers’ spending on sporting goods, outdoor gear, athletic apparel and footwear is also supporting sales of the same kinds of products at DICK’S Sporting Goods.
Look at Academy’s sales in sporting goods, outdoor gear, athletic apparel and footwear. Resilience in these shared categories would suggest shoppers are still spending on the kinds of products DICK’S sells; weakness would point to similar demand pressure for DICK’S.
Nike, Inc. earningsNKE
Nike’s report will show whether a supplier accounting for about 31% of DICK’S and Foot Locker’s combined merchandise purchases is seeing demand for the athletic footwear and apparel DICK’S sells, while Nike’s direct sales also compete for those shoppers.
Look at Nike’s footwear and apparel demand alongside how it sells those products. Resilient demand with products reaching shoppers through retail partners would support DICK’S supply and sales of an important brand; weaker demand, or more sales shifting to Nike’s direct channels, could weaken the appeal of DICK’S assortment or divert purchases from its stores.
