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What happened with CHD today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

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Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

CHD in three months: buy, wait or sell?

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In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
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Company

Company overview

Most of Church & Dwight’s sales come from household and personal care products sold in the United States. Laundry detergent is its largest consumer business, with brands including ARM & HAMMER, OXICLEAN and XTRA. Personal care products include THERABREATH oral care, WATERPIK water flossers and HERO acne treatments. Supermarkets, mass retailers, drugstores and online channels buy its products to sell to consumers. A much smaller business sells animal nutrition products, sodium bicarbonate and other specialty products to business customers and livestock producers.

Walmart and its affiliates account for a substantial share of sales, and the company relies on a small group of large retail customers. It mainly sells through individual orders rather than long-term contracts, so those customers can reduce or stop buying at short notice. Sales depend on consumers choosing its brands and retailers continuing to stock them; pricing concessions to retailers can reduce profitability, particularly in the highly price-competitive laundry business.

Its regulated products, including certain medicines and medical devices, must meet requirements governing manufacturing, labeling and product claims. Regulators can require corrective action or suspend sales until compliance problems are resolved.

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Source: SEC filing

Red flags

Know what’s buried in CHD’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
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Moat

CHD says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
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  • Moderate
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Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Church & Dwight’s results depend heavily on laundry pricing and brand share, so Henkel and Reckitt are important rivals to watch beyond this list.

  • P&G competes with Church & Dwight for consumers’ household and personal-care spending, especially on laundry detergents—Church & Dwight’s largest consumer business by net sales. P&G’s laundry pricing and promotions are worth watching for pressure on ARM & HAMMER, OXICLEAN and XTRA.

  • Clorox competes with Church & Dwight for consumers buying household cleaners and cat litter, with Fresh Step facing ARM & HAMMER litter. Its cat-litter sales offer a focused read on that rivalry, rather than its wider business.

  • Colgate-Palmolive competes with Church & Dwight for consumers buying toothpaste and mouthwash, as well as household cleaners and personal-care products. Its mouthwash performance is particularly relevant to Church & Dwight’s THERABREATH oral-care business.

  • Unilever competes with Church & Dwight for consumers’ spending on fabric cleaning and enhancers, household cleaners, hair care and oral care. Its Home Care sales are worth watching for competition facing Church & Dwight’s laundry and cleaning products.

  • Kenvue competes for consumers buying Church & Dwight’s THERABREATH mouthwash and HERO acne treatments through Listerine and its skin-care portfolio. Watch those businesses: THERABREATH and HERO both contributed to Church & Dwight’s Consumer Domestic sales growth in 2025.

  • Haleon competes with Church & Dwight for consumers buying oral-health products and nonprescription respiratory-health remedies. Its Oral Health and Respiratory Health results are the relevant areas to watch alongside Church & Dwight’s oral-care products and ZICAM cold remedies.

Agenda

in 2 daysThu, Oct 22

  1. Time to be announced

    Procter & Gamble Company earningsPG

    P&G’s report will show how laundry pricing and promotions shape its competition with Church & Dwight for detergent shoppers and shelf space.

in 10 daysFri, Oct 30

  1. Time to be announced
    Major

    Church & Dwight Co., Inc. earningsThis company

    Church & Dwight’s report will show whether brands such as ARM & HAMMER can grow sales through volume and pricing without costs squeezing margins.

  2. Time to be announced

    Colgate-Palmolive Company earningsCL

    Colgate-Palmolive’s report will show how its mouthwash business is doing and help readers gauge the competition facing Church & Dwight’s THERABREATH.

in 13 daysMon, Nov 2

  1. Time to be announced

    Clorox Company earningsCLX

    Clorox’s cat-litter results will show how Fresh Step is faring against Church & Dwight’s ARM & HAMMER for shoppers and spending.