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What happened with AON today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

AON in three months: buy, wait or sell?

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In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Aon helps businesses assess risks and arrange insurance coverage, and helps insurers transfer some of their own risks to reinsurers. Its Risk Capital segment generates most of its revenue. Commercial Risk Solutions designs insurance programs and places coverage with insurers; Reinsurance Solutions arranges protection for insurers. Clients pay service fees, while insurers and reinsurers pay commissions drawn from the premiums they charge clients. Aon also receives other payments from insurance carriers, including commissions tied to business volume or profitability.

Its other segment, Human Capital, helps clients manage employee benefits and retirement needs. Health Solutions provides benefits consulting and brokerage, while Wealth Solutions provides retirement advice, pension administration and investment consulting. For some investment clients, Aon makes and implements decisions on their behalf without owning their assets.

Aon serves a broad client base rather than depending on one dominant customer or insurance carrier. Its earnings nevertheless depend on clients’ demand for coverage, insurance premium rates and insurers’ willingness and capacity to take on risk. A significant share of revenue moves with premiums, whose rates Aon does not control. Its regulated services require licenses, and authorities can restrict or suspend activities by limiting or withdrawing those licenses.

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Source: SEC filing

Red flags

Know what’s buried in AON’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

AON says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

Aon’s results hinge on demand for arranging insurance and advising employers, with privately held Lockton an important global brokerage rival missing from this list.

  • Marsh challenges Aon across the same client budgets: arranging insurance for businesses and reinsurance for insurers, and advising employers on health benefits, retirement and investments. Watch its insurance and reinsurance broking revenue and Mercer’s health and wealth business for signs of demand in Aon’s core markets.

  • Arthur J. Gallagher & Co. competes with Aon worldwide for businesses and other organizations buying insurance and employee-benefits services, and for insurers seeking reinsurance. Its brokerage business supplied about 87% of 2025 revenue, making that revenue line the clearest place to watch demand overlapping with Aon.

  • WTW competes with Aon for corporate clients paying to arrange insurance and for employer advice on health, wealth and workforce matters; it earns mainly commissions and fees rather than taking on insured risks itself. Watch its Health, Wealth & Career business, which contributed 55% of 2025 revenue, for demand relevant to Aon’s Human Capital business.

  • Brown & Brown competes with Aon for businesses buying property-and-casualty coverage, employee benefits and insurance programs, primarily earning revenue by arranging and selling coverage rather than bearing the insured risk. Its Retail business and insurance programs within Specialty Distribution are the areas to watch for competition facing Aon.

  • The Baldwin Insurance Group, Inc. competes with Aon for commercial risk and employee-benefits clients, and for arranging reinsurance and helping clients manage their own insurance companies, or captives. Watch its commercial property-and-casualty commissions: they normally follow premium levels, offering a read on pricing in a market Aon also serves.

  • Ryan Specialty Holdings, Inc. and Aon both depend on the volume and pricing of specialty insurance placements: Ryan helps retail brokers find coverage for complex commercial risks for commissions and fees, while Aon arranges coverage for clients. Ryan has no retail operations, so its wholesale brokerage revenue offers a view of hard-to-place coverage demand rather than direct competition for Aon’s retail clients.

Agenda

in 8 daysWed, Oct 28

  1. Time to be announced
    Major

    Aon plc earningsThis company

    Aon's report will show whether revenue from insurance brokerage and health and wealth advice is translating into profit.

  2. 2:00 PMET

    Fed Interest Rate Decision

    Aon’s interest-rate exposure comes partly from interest earned on client premiums held temporarily in interest-bearing trust accounts, which can raise or lower its fiduciary investment income.

in 9 daysThu, Oct 29

  1. Time to be announced

    Ryan Specialty Holdings, Inc. earningsRYAN

    Ryan Specialty's wholesale brokerage revenue will show how demand and placement conditions are changing for complex commercial coverage, which Aon also arranges for clients.

in 14 daysTue, Nov 3

  1. Time to be announced

    The Baldwin Insurance Group, Inc. earningsBWIN

    The Baldwin Insurance Group's commercial property-and-casualty commissions will reflect changes in premium levels and placement volume, offering a pricing signal for a market Aon also serves.