Stock daily read

What happened with TRU today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

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Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

TRU in three months: buy, wait or sell?

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In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

TransUnion collects credit information and other data from outside sources, standardizes it into proprietary databases, and turns it into reports, scores and analytical tools. Lenders pay for these services to assess borrowers’ ability to repay, make lending decisions and manage loans through collection. Insurers and other businesses also buy its tools to find customers, verify identities and detect fraud. Many services sit within customers’ decision-making processes, and transaction-based revenue depends on how much customers use them.

Most revenue comes from the United States, where financial services is its largest revenue category. TransUnion sells similar services internationally. It also earns money from consumers buying credit monitoring and identity protection, directly or through partners. Its direct-to-consumer product, TransUnion Credit Essentials, has a free tier and a paid tier with additional monitoring and protection.

The business depends on continued access to data supplied by customers, partners and public records, as well as demand for lending and other customer transactions. Privacy and consumer-reporting laws limit how TransUnion may collect, disclose and use information, and can restrict the services it offers.

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Source: SEC filing

Red flags

Know what’s buried in TRU’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

TRU says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

TransUnion’s results depend heavily on lending activity and demand for credit information, making Experian a major global rival to watch even though it is missing from this list.

  • Equifax and TransUnion compete for lenders’ spending on consumer credit information and risk analysis in the United States and internationally, so both are exposed to lending demand. Equifax’s U.S. Information Solutions results offer a view of demand for U.S. credit information.

  • TransUnion pays Fair Isaac (FICO) to use its scoring formulas when selling FICO scores to customers; FICO also competes with TransUnion in financial-services analytics and consumer services. FICO’s revenue from scores is worth watching for demand tied to lending activity.

  • RELX’s LexisNexis Risk business competes with TransUnion for business customers buying identity checks, fraud prevention and insurance-risk analysis. Watch RELX’s Risk business rather than its overall results for demand in these overlapping services.

  • Verisk Analytics and TransUnion compete for insurers’ spending on data that helps them choose risks to insure and detect fraud. Verisk’s results chiefly reflect property and casualty insurers, making that customer group the relevant demand signal for TransUnion’s insurance offerings.

  • LiveRamp Holdings, Inc. competes with TransUnion for businesses’ marketing spending by helping them link customer records, identify audiences and measure campaigns. Its subscription revenue is a useful line to watch for spending on these audience-data services.

  • Gen Digital competes for consumers who pay TransUnion for identity protection and credit monitoring, selling its own identity-protection subscriptions directly and through partners. Its Trust-Based Solutions business includes identity protection and restoration support, making it more relevant to this rivalry than its security products.

  • Red Violet, Inc. competes with TransUnion to sell identity and public-records information to financial institutions, insurers, debt collectors and government agencies. Its idiCORE product helps those customers locate people, businesses and assets and investigate their connections; demand for it is the overlap to watch.

Agenda

todayTue, Oct 20

  1. Time to be announced

    Equifax, Incorporated earningsEFX

    Equifax’s U.S. Information Solutions business competes with TransUnion for lenders’ spending on credit information and risk analysis, so its results offer a read on demand for those services.

in 7 daysTue, Oct 27

  1. Time to be announced
    Major

    TransUnion earningsThis company

    Most of TransUnion’s revenue comes from the U.S., and Financial Services is its largest business; this report will show whether lenders’ demand for credit information and risk analysis is translating into revenue growth.

in 8 daysWed, Oct 28

  1. Time to be announced

    Gen Digital Inc. earningsGEN

    Gen Digital’s identity-protection business overlaps with TransUnion’s consumer identity-protection and monitoring services, so its results can show how consumers are spending on these subscriptions.

  2. 2:00 PMET

    Fed Interest Rate Decision

    TransUnion sells credit and risk-management data and analytics to lenders and other businesses, so Fed decisions that move borrowing costs can affect demand for its services and the interest it pays on variable-rate debt.

in 15 daysWed, Nov 4

  1. Time to be announced

    Fair Isaac Corporation earningsFICO

    Fair Isaac licenses scoring formulas to TransUnion, which sells FICO scores to customers; Fair Isaac’s scores business offers a signal of demand tied to lending activity.

in 16 daysThu, Nov 5

  1. Time to be announced

    Verisk Analytics, Inc. earningsVRSK

    Verisk Analytics chiefly serves property and casualty insurers, which also buy data services from TransUnion; its results offer a read on demand from this customer group.