Company overview

Ferrari designs and builds cars in Italy for wealthy buyers seeking performance, distinctive styling and exclusivity. It sells cars to independently owned authorized dealers, which resell them to clients; one-off and track cars are sold directly. Cars and spare parts provide the great majority of revenue. Personalization adds revenue and profit to each sale, while highly exclusive models such as the F80 command higher prices and margins than regular models.

Ferrari deliberately limits production and manages waiting lists to support scarcity and premium prices rather than maximize sales volume. This also limits how much it can grow through additional deliveries. Maintaining car quality, design appeal and collector relationships is central to this approach. Loyal, active clients receive preferential access to its most exclusive cars, and most new-car buyers already own a Ferrari.

Racing both promotes the brand and earns money. Scuderia Ferrari receives sponsorship payments and a share of Formula 1 commercial income, with distributions largely tied to championship rankings. Smaller revenue sources include Ferrari-branded fashion and merchandise and licensing the brand to other producers.

Production depends on its Maranello and Modena facilities and on outside suppliers, with most key components coming from a single source. Emissions, fuel-consumption and safety rules constrain the cars Ferrari can sell and where it can sell them. It benefits from small-manufacturer exemptions in some jurisdictions, making continued eligibility important to its compliance obligations.