Stock daily read

What happened with FLWS today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

FLWS in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

Most of 1-800-FLOWERS.COM Inc’s revenue comes from customers buying gifts online or by telephone. Gourmet foods and gift baskets are its largest business, with brands such as Harry & David and Cheryl’s Cookies. Flowers and other gifts sold through 1-800-Flowers.com, Personalization Mall and Things Remembered provide most of the rest. It also sells through stores and wholesale channels.

The company routes orders to its own facilities, independent florists or outside vendors for production and delivery. BloomNet member florists fulfill most floral orders, usually for same-day or next-day delivery. BloomNet also earns membership fees and sells products and services to professional florists, making it a smaller, separate source of revenue.

The business depends heavily on holiday gift buying, especially the Thanksgiving-through-Christmas season, with further floral demand around occasions such as Mother’s Day and Valentine’s Day. Customers’ willingness to spend on gifts and the ability of florists, vendors and carriers to deliver on time are central to sales and repeat purchases; the company does not directly control the independent florists that fulfill many orders.

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Source: SEC filing

Red flags

Know what’s buried in FLWS’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

FLWS says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

1-800-FLOWERS’ results hinge on Christmas gourmet-gift demand, major flower-giving occasions and effective online marketing; this list has no close floral competitor to watch.

  • Bath & Body Works and 1-800-FLOWERS both feel changes in shoppers’ holiday gift budgets and promotional intensity: the former sells candles and fragrance gifts, while the latter sells flowers and gourmet gifts.

Agenda

in 16 daysThu, Nov 5

  1. Time to be announced
    Major

    1-800-FLOWERS.COM Inc earningsThis company

    1-800-FLOWERS.COM's report will show whether fewer online orders are still dragging down floral and gourmet gift sales, or whether larger orders and wholesale business are cushioning revenue.

in 30 daysThu, Nov 19

  1. Time to be announced

    Bath & Body Works, Inc. earningsBBWI

    Bath & Body Works' report will show whether shoppers are still buying candles and fragrance gifts, offering a read on the holiday gift budgets and promotional environment around 1-800-FLOWERS.COM's flowers and gourmet gifts.