Stock daily read

What happened with APPF today?

Why it moved
Explains possible causes using the day’s news and filings
Moving with the market?
Uses market moves and trading volume to assess what drove the change
What to watch next
The next thing that could change the call, and what to look for

No read yet

Uses news and trading volume to explain the day’s move and how it relates to the market.

Investment outlook

APPF in three months: buy, wait or sell?

Stop guessing. Get the call, a three-month target price, the best and worst cases, and a source for every claim.

In the report
  • Buy / Wait / Sell rating
  • 3-month target price
  • Bear · Base · Bull
  • vs. the market

Company

Company overview

AppFolio helps property-management companies run their businesses on a cloud platform that brings accounting, leasing and resident transactions together. Property managers pay subscription fees that scale with their business size. Residential properties generally use more of its subscription and add-on services than commercial properties or community associations.

Most revenue comes from add-on services, chiefly electronic payments, tenant screening and insurance-related risk mitigation. Managers use the platform to collect rent and deposits, screen applicants and handle insurance requirements through FolioGuard. AppFolio charges transaction-based fees for these services, either a share of the payment amount or a flat fee per use; some add-ons also carry subscription fees. Its insurance business is not solely a fee business: subsidiary Terra Mar Insurance Company reinsures landlord-liability policies and bears the related claims risk.

The business depends on property managers renewing subscriptions and managers and residents continuing to use its add-on services. Electronic payments rely on a limited number of outside banks, money transmitters and processors, sometimes without a backup provider. Tenant screening must comply with fair-credit-reporting and fair-housing laws, and AppFolio remains subject to compliance and reporting obligations under an FTC settlement; failure to comply could lead to a ban on that service.

Read allShow less
Source: SEC filing

Red flags

Know what’s buried in APPF’s filings before you buy

The risk section is the longest, dullest part of the filing. This keeps only what can really hurt you: where it hits, how hard, when it plays out.

Sorted into
  • Happening now
  • Could go wrong
  • Built in

Moat

APPF says it has a moat. Does it hold up?

Every company claims an edge. Each one is checked against hard numbers like margins and returns: which hold, and which line gives way first.

Each edge rated
  • Strong
  • Moderate
  • Limited
  • Unproven

Related companies

  • Competition
  • Shared drivers
  • Supplier
  • Customer

AppFolio’s results hinge on growth in managed rental units and use of payments, tenant screening and insurance-related services—not the broad enterprise-software spending that drives most supplied candidates.

  • Zillow Group shares AppFolio’s exposure to residential leasing: landlords and multifamily managers use Zillow to market rentals to prospective tenants and AppFolio to handle leasing and resident transactions, with a disclosed partnership connecting the two. Watch Zillow’s multifamily rental listings for a view of the customer base that also uses AppFolio’s property-management services.

Agenda

in 2 daysThu, Oct 22

  1. Time to be announced
    Major

    AppFolio, Inc. earningsThis company

    Most of AppFolio’s revenue comes from electronic payments, tenant screening and risk-mitigation services, and this report will show whether their use is still growing faster than the number of units it manages.

in 8 daysWed, Oct 28

  1. 2:00 PMET

    Fed Interest Rate Decision

    AppFolio’s platform and services for property managers depend on real-estate customers’ ability to finance their businesses; the Fed’s rate decision affects borrowing costs that can shape their demand and spending.

in 15 daysWed, Nov 4

  1. Time to be announced

    Zillow Group, Inc. earningsZ

    Zillow Group’s report will show multifamily rental listings, a read on whether the landlords and property managers it shares with AppFolio are still actively marketing homes to renters.