Warby Parker opens AI glasses preorders from $395, joining competition with Meta

Warby Parker unveiled its first Intelligent Eyewear collection, developed with Google and Samsung, and opened preorders on November 12. The Alden, Reid and Wren frames start at $395, with deliveries expected to begin in mid-December.^[1]

These glasses put AI features into everyday eyewear; hands-on coverage describes Google's Gemini AI, a camera and speakers.^[2] Customers can explore the styles on Warby Parker's website and book an in-store demonstration.^[1]

Warby Parker's stores let shoppers try the glasses before deciding whether to pay for AI features. That gives the retailer another product category to sell and gives the Google-Samsung partnership direct access to eyewear customers. With preorders open, willingness to pay the $395 starting price can begin translating into orders.^[1]

For smart-glasses makers such as Meta, the launch gives consumers another product to compare, increasing competition over features and wearing experience.^[3] Coverage also flags continuing privacy concerns; if those concerns discourage purchases, they would limit the sales growth the new product can deliver.^[4]

Impact

What to watch next

• Mid-December 2026: Warby Parker expects deliveries to begin. Meeting that schedule would show whether the collection moves from preorders into customers' hands as planned.^[1]