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Worth notingMarket eventFri, Oct 231 min read
Participating mortgage businesses gain cost certainty, while FICO faces closer scrutiny of its ability to grow revenue through higher prices.
FICO announced that it will keep its wholesale mortgage-score price at $10 for lenders and brokers enrolled in its Preferred Program. The price applies to a score bundle sold through tri-merge resellers, which combine credit information from the three major US credit bureaus.[1]
Credit scores help lenders assess how likely a borrower is to repay a loan on time. The bundle includes the Classic FICO Score, an industry standard in mortgage lending for nearly three decades, and the newer FICO Score 10T.[1]
Holding the price shields participating lenders and brokers from another increase in this scoring expense, helping them control the cost of processing mortgages. The $10 is a wholesale bundle price; a borrower's final credit-report bill can also include other services and markups.[1]
For FICO, an unchanged price leaves sales volume or other business growth to drive additional revenue rather than an increase in this quoted price. Coverage says $10 remains more than twice the price of rival VantageScore 4.0, giving customers a reason to compare costs; the supplied reports do not establish that customers are switching. Subsequent coverage also reported a sharp fall in FICO shares following the price hold.[1][2][3]
Preferred Program participants can keep buying the score bundle at the existing wholesale price, reducing uncertainty around one loan-processing expense. The benefit depends on reseller charges and how lenders pass costs through to borrowers.[1]
FICO's hold gives rivals less scope to win customers by pointing to a fresh price increase, but VantageScore 4.0 retains a substantial price advantage. That puts FICO's pricing power and customer retention in focus while giving competitors a lower-cost sales pitch.[1][2]