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Worth notingMarket eventMon, Oct 192 min read
High mortgage rates are holding buyers back, pushing more builders to cut prices and putting sales margins at risk.
The NAHB/Wells Fargo Housing Market Index, which measures US builders' confidence in the market for newly built single-family homes, fell three points to 29 in October, its lowest reading since June 2012.[1][2] A reading below 50 means more builders view conditions as poor than good; the index measures sentiment, not the number of homes sold.
Higher mortgage rates are keeping more buyers on the sidelines, forcing some builders to cut prices.[3] Discounts can help close sales, but they leave less profit per home unless land, labor and material costs fall as well.
Long-term rates remain a hurdle: the 10-year US Treasury yield stood at 5.15% on October 19, up six basis points, or 0.06 percentage point, from 5.09% on October 16. Mortgage rates generally respond to this benchmark, though not one-for-one. If demand stays weak, builders may start fewer homes, reducing orders for building materials and construction services; the confidence decline alone does not establish that such a slowdown has happened.
More builders are cutting prices to attract buyers deterred by high mortgage rates. That may preserve some sales but squeeze profit per home and pressure competing builders in the same markets to match discounts.[3]
Material suppliers and construction contractors could receive fewer orders if weak demand leads builders to slow new projects. This is a potential consequence of weaker confidence, not an order decline established by these reports.[2][3]