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Both companies sell coffee to U.S. shoppers and retailers. Smucker sells Folgers and Dunkin packaged coffee, while Keurig Dr Pepper sells U.S. coffee products, K-Cup pods, and brewers, so they compete for the same coffee aisle space and at-home coffee buyers.
Uptrend. Momentum is getting stronger.
Means
Buyers still have control in the short term.
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Volatility is in a normal range and mostly steady.
Means
Swing size is in a normal range, but risk control still matters.
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Current level looks expensive.
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Price is near the top of its recent range, so upside room can be limited.
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