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Sideways. Momentum is mostly flat.
Means
Direction is not clear. Price is likely ranging.
Based on
Volatility is in a normal range and mostly steady.
Means
Swing size is in a normal range, but risk control still matters.
Based on
Current level looks fair.
Means
Price is around the middle of its recent range, so both upside and downside still matter.
Based on
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Both companies sell coffee to U.S. shoppers and retailers. Smucker sells Folgers and Dunkin packaged coffee, while Keurig Dr Pepper sells U.S. coffee products, K-Cup pods, and brewers, so they compete for the same coffee aisle space and at-home coffee buyers.