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Sideways. Momentum is getting stronger.
Means
Direction is not clear. Price is likely ranging.
Based on
Volatility is low and holding near lows.
Means
Swings are calmer, so timing pressure is lower.
Based on
Current level looks expensive.
Means
Price is near the top of its recent range, so upside room can be limited.
Based on
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Both companies sell packaged candy and snack products to the same grocery stores, mass retailers, and convenience stores. Mondelez’s chocolate, candy, cookies, crackers, and snack brands compete with Hershey’s confectionery and salty snacks for the same shelf space and shoppers.
