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Meta sells advertising on Facebook, Instagram, Messenger, and other apps, so it fights Alphabet for the same digital ad budgets. Meta also uses a huge user base and ad tools to reach the same marketers Alphabet wants to sell to.
As of Jun 23, 2026
For informational purposes only.
Alphabet had another choppy day. After Monday’s big slide, the stock slipped about 0.8% today, trading in a fairly tight range and closing a little above $346. Volume was slightly below normal, which suggests more of a cautious pause than a fresh panic: sellers still have the upper hand, but the rush to the exits has cooled for now.
If you own or are watching Alphabet, the big picture right now is a tug-of-war:
Today didn’t really resolve that debate. It mostly extended the hangover from Monday’s news.
Three themes are doing most of the work here.
1. AI talent worries are still front and center.
Over the last few days, two very high‑profile AI researchers left Google DeepMind for rivals OpenAI and Anthropic. News outlets highlighted this as a big blow, and Monday’s 6–7% drop was widely tied to fears that Google is “losing the war for AI talent.”
There wasn’t fresh bad news on that front today, but markets don’t instantly forget. When a company is priced as a leader in a hot area like AI, investors can stay jumpy for several days after a headline like that. Today’s mild slide looks like ongoing doubt rather than a new shock.