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Zepp Health sells smart wearables like smartwatches and fitness bands, which put it in the same market as Apple Watch and other Apple wearable devices. Both companies are trying to win the same people who want a smartwatch for health tracking, notifications, and everyday use.
As of May 26, 2026
For informational purposes only.
If you glanced at Apple today and felt a mix of “wow, it’s high” and “uh, what now with Tim Cook leaving?”, that’s pretty much the mood of the market too.
Apple stock slipped a hair, closing around $308, basically flat on the day after touching a fresh all‑time high near $312 earlier. Trading volume was a bit below normal, which suggests there wasn’t a stampede of buyers or sellers — more like a pause after a strong run.
Zooming out a bit matters here: the stock is up about 15% over the last month and is trading well above its recent average prices. In plain English, it’s been on a strong uptrend, and today looked more like catching its breath than changing direction.
1. Tim Cook is stepping down — and the market isn’t panicking.
The headline of the day is that Tim Cook is leaving after helping grow Apple’s value from roughly $400 billion to about $4.5 trillion. Hardware chief John Ternus is set to take over.
Fact: CEO changes at a company this big are a big deal. The interesting part is how little the stock reacted. With shares sitting near record highs, investors seem to be assuming a smooth hand‑off for now. The risk, of course, is that any early missteps or strategy confusion from the new CEO would sting more when the stock is this expensive.
